Archive for the ‘ideegeo’ Category

Finder, Minder, Grinder

Monday, August 30th, 2010

What kind of attributes do you need to make a start-up dream team? When we think about high flying tech companies, a single high profile founder often springs to mind. But the reality is that start-ups with high growth potential need a mix of skills to build something long-lasting.

A lot depends on the type of business that you are thinking about starting. But for a definition of a basic start-up team I quite like the analogy of “finder, minder and grinder”. The Grinder is the person with domain knowledge. In a software start-up it’s obviously a skilled developer, at a micro-brewery it’s the brewer, in a restaurant it’s the chef. The Minder looks after the accounts, makes sure the money gets banked and the bills paid and later on, helps to raise capital. The Finder is your marketing guru who gets out there and makes the all important sales, without which there will be no business.

When we established ideegeo and started developing domain registrar iWantMyName, that was pretty much the roles we each took on. Being a web start-up we also had a designer at the outset, which was important for us. Now I don’t want to be too prescriptive because there are always exceptions to a rule and there is almost always some overlap in these early co-founder roles as well. But “finder, minder, grinder” is a good rule of thumb to get your team started. 

On Thursday 9th September Unlimited Potential will be running the Co-founder Match-making Event in conjunction with the Bright Ideas Challenge and Grow Wellington. This event is specifically aimed at taking people with I.T. related bright ideas and matching them with others who have technology or business skills to take these projects forward. The event is NOT for consultants looking to sell services to companies; it’s for folks who actually want to put their time into a project in return for equity and a bigger potential return downstream.

If you are a developer, designer, web marketing expert or just have a great tech idea you want some help with – come along to this facilitated networking session and find your dream team! We will also be having inspiring Minimonos co-founder and serial tech entrepreneur Melissa Clark-Reynolds join us for the evening.

Please create a short profile on the new Unlimited Potential website and register for the event.

Mid Winter Mentors Offer X Factor

Monday, June 14th, 2010

At this time of year when it’s cold, grey and wet, it becomes all too easy to simply enter hibernation mode. But businesses don’t stop running just because the weather sucks and certainly nobody can afford to stop creating and implementing new ideas. Every so often we need to escape our local environs, go away and stimulate our brain cells by becoming totally absorbed in something completely different. That’s why I’m looking forward to my trip to X|Media|Lab Sydney later this week.

X|Media|Lab is a highly effective and affordable globally focussed event for businesses involved in the digital media innovation space. The event comprises a conference day plus a weekend workshop for selected project teams. There are also social events at which the organisers can facilitate introductions to potential partners, investors and international mentors. X|Media|Lab visited New Zealand in 2008 and 2009 and we’d love to see them back again. The events are organised at venues around the world, several times a year and attract a who’s who of speakers from the worlds of digital media, animation, games and mobile.

With ideegeo being essentially a business software developer, I wasn’t sure we would ever get the chance to attend the international mentoring workshops – but much to my delight, the opportunity has arisen. No, we haven’t started creating digital animated games or building social network sites, but we have begun conceptualising a product that will help such sites to monetise. So it was with much excitement that we found our project had been selected as one of a handful for mentoring from over 80 entries.

We’ve already been talking to some very smart people about the idea but there is more work to be done. Whether or not we can take the next step will largely hinge on securing some high level partnerships at a very early stage. Such relationships are difficult to secure without travelling outside of New Zealand. X|Media|Lab brings a bunch of influential movers and shakers to our front doorstep. It’s an opportunity we are relishing.

Starting Lean: When to Pivot

Monday, May 24th, 2010

Lean Startup methodology when applied to technology start-up companies advocates rapid prototyping, iterative re-testing of market assumptions and soliciting frequent customer feedback to more quickly evolve a product offering. At a recent lunchtime seminar hosted by Wellington’s Lean Startup group, we discussed when to pivot.

Pivoting involves a fundamental change to one or more of the three fundamental questions that frame the business model and could be a response to either a flawed model or a new opportunity.

We Are Selling What? + Via Which Channel? + To Whom?

Bruce Aylward from Psoda described how his company underwent a complete change in strategic direction in terms of how their product was marketed and distributed. Psoda is a SaaS suite that assists professionals to manage programs, projects, requirements, testing and product development. Psoda’s pivot point came when they realised that customers only wanted some of the services being offered – so they created a pick ‘n mix option. It was a subtle change that boosted the company’s revenue take.

The domain registrar industry has a well established model and hundreds of incumbents. Finding ways to innovate within such a model is tough, but it is the only way forward for a new company. At iWantMyName our pivot point came when we realised we were creating a scalable platform-as-a-service offering that we could rapidly roll out to channel partners. It was a great learning experience for us that added a lot of value to our business.

Kiwi iWantMyName Continues Product Evolution

Monday, February 1st, 2010

ideegeo’s successful launch of iWantMyName as a global domain registrar site and the opening of sites for Germany and the Netherlands last year were exciting milestones in the evolution of iWantMyName into a highly scalable industry-wide platform solution and in the development of our company.

Although our focus was global from day one, we felt it was now time to turn our attention to home. We had many requests from our friends to establish in the New Zealand market, because of our unique service offering, friendly user interface and great customer support. Finally we just had to say yes and so we now have a dedicated Kiwi site offering fixed prices in New Zealand dollars.

The Kiwi iWantMyName has by far New Zealand’s widest range of domain extensions, many of which are unavailable from other local domain registrars. Examples of exclusive domains include the recently launched .TEL and .ME suffixes plus interesting country code top-level domains from all over the world such as .LI (Liechtenstein), .IO (British Indian Ocean Territory) and .FM (Federal States of Micronesia).

Customers from the existing site can use the same login details to access their accounts across the iWantMyName platform suite. We also offer the same free services on our Kiwi version so that you can hook up your own domain to customise a wide range of great web applications such as GMail, Blogger and Zoho. In the very near future we also plan to add some cool new Kiwi-made services that we really want to support.

We think it is appropriate that the launch of a new product should be celebrated with some special offers. So until the end of February we are offering new .COM, .NET, .ORG and .NAME domains for only $19.90 NZD plus .INFO for $9.90 NZD. We are also able to offer a FREE one year extension if you transfer your existing domains across to iWantMyName NZ. Transfers can be handled from your personal dashboard once you join up. Please note that all domain prices quoted on the Kiwi site are GST exclusive and that we provide full GST invoicing to all our valued customers.

A Big Week for Edgy ICT

Wednesday, January 13th, 2010

TuxAfter a lazy summer break the technology event scene bursts into life next week as hundreds of Linux and Open Source exponents and some eminent speakers rock into Wellington for LCA 2010 the Australasian Linux Conference.

The fact that Wellington scored the big gig is very much a testament to the depth and breadth of the local technology community, the emerging potential for the government sector as an open source user and the fact that a number of key companies (including ideegeo) are keen supporters of the open source movement. Consequently you will see the iWantMyName logo (and our QR code stickers) around the halls during the conference, as we are timing the launch of our New Zealand domain registrar site and global affiliate program to capitalise on buzz around the event which runs from 18th to 23rd January.

Running in conjunction with the main conference are a number of “MiniConfs“. Our CTO at ideegeo Lenz Gschwendtner will be involved, speaking at the Multicore and Parallel Computing session on Tuesday 19th January. The programme aims to address the many challenges and opportunities posed by parallel computing especially in regards to open source. Also speaking at this event will be Intel Software Products evangelist James Reinders who as an engineer has been involved with processor development.

Reinders is also an author with notable publications and articles on parallel computing to his credit. For those who cannot make the Wellington Miniconf, there will also be an Auckland event at the Massey University campus on Monday afternoon 18th January. Reinders will be speaking on “Threading Building Blocks” and why Intel settled on an open sourcing model to accelerate its parallel computing initiative.

On a slightly different note, Summer of Code are hosting another tech talk session at lunchtime on Monday 18th January. Aimed at current or aspiring I.T. entrepreneurs, a highly esteemed panel of business experts will talk about their experiences starting-up, investing-in and growing technology businesses. Not to be missed. Registration essential, entry by donation. See you there!

2009 – A Year of Challenges

Thursday, December 24th, 2009

pohuIt’s fair to say that, in more ways than one, 2009 was a year full of challenges. But it was not without its rewards.

Perhaps the greatest personal satisfaction for me was the huge amount of progress we made with iWantMyName, our first (and by no means last) spin-off project from ideegeo. But during 2009 many establishment organisations simply ran out of good ideas and took short-sighted decisions to make layoffs, rather than use their existing human capital to innovate and prepare for the upturn.

So it was a great source of pride at ideegeo that we not only earned some export dollars this year, but we also added employees and extended our product offering. All this was achieved without needing to raise capital and under the dark clouds of the harshest global economic conditions that most of us have known.

Clearly, recovery from the recession in 2010 will not originate at the hands of tired, greedy old firms that treat their human assets like factory farmed cows. The recovery will come from small, agile, innovative new ventures that can grasp opportunities and quickly add value. The corporate model is dying a slow death as internal divisions, failure to innovate and lack of a sense of responsibility to the community eats away at its heart. 

This fact was illustrated powerfully in 2009 as traditional media corporations struggled to come to terms with the new environment and as morally corrupt financial institutions paid bonuses to managers, even as governments were bailing them out of irrecoverable losses. In short it was a sorry state of affairs for big business and hopefully we will see some better leadership on this front in 2010.

Another major theme for business in 2009 was the coming of age of hosted software. The “cloud” services scene was boosted by aggressive competition from Google, rapid improvements in the scalability and reliability of hardware and an enthusiastic user base. Fortunately, at iWantMyName we were able to leverage this sea change by offering free customisation for our customers across a wide range of popular applications. 2010 looks exciting too as we add more services and scale up through partnerships and organic growth.

All the very best for a safe and enjoyable festive season and thanks for reading @GeniusNet.

Bookhabit Acquisition Strengthens Web Venture Value Proposition

Monday, December 14th, 2009

The reported acquisition of Wellington based Bookhabit by Los Gatos company Smashwords is an encouraging development. It demonstrates that we can incubate attractive, high value web-based ventures and get noticed globally.

About 18 months ago I was involved in some consulting at Bookhabit, working on building their user community. It was a great experience and a good lead in to my next project, which was of course, starting up ideegeo and then launching our domain registrar software platform iWantMyName. Perhaps the most useful lesson from that experience was observing just how much hard work is needed to to gain traction with a start-up business.

On that basis I’m tremendously pleased for Clare Tanner and her partners at Webfund, who I know put in a lot of hours to build their business. I’m also pleased to hear from Webfund that the company remains strongly committed to supporting the Wellington technology scene and that they are keen to work with Clare and others on future projects as they look to reinvest.

But, last week I was reading the painful story of a New Zealand biotech start-up that flushed tens of millions of dollars down the drain through mismanagement and bad luck. Why aren’t we playing to our strengths? The set-up cost for a web technology venture is a fraction of that for biotech and the innovation wavelength on the Web is a lot shorter. We can spread the risk by funding 50 Bookhabits for every single biotech punt. That is why ICT specifically needs to be back on the national economic development agenda.

Euro Doppleganger for iWantMyName Platform

Wednesday, November 11th, 2009

Speaking of taking Kiwi tech global. It was with a huge amount of pride that that we announced the launch of two new registrar sites over at ideegeo this week. In conjunction with a great partner in the Netherlands we’ve created Ben ik Vrij a Dutch language version of our iWantMyName site. With all the functionality of our existing platform plus full Euro currency integration Ben ik Vrij allows us to enter one of the largest domain markets in Europe.

benikvrij

But we aren’t just stopping there. We’ve also opened a wholly owned and operated German language site and we called it simply Mein Name. The German site is a special achievement because ideegeo in part has its origins in an idea that began in Germany. Mein Name is a little bit like a return home for us.

meinname

The new sites demonstrate how ideegeo can powerfully leverage the underlying technology behind iWantMyName and how we can make other partnerships work in new markets. Expect to see further rollouts and cool new services in the future as we change the face of domain name management.

Four Rules for Capturing Hearts and Minds

Monday, August 31st, 2009

I have sometimes been asked how a new web venture can grow itself from zero street credibility to a point where it can gain a place in consumer consciousness and secure a meaningful share of the marketplace. Here’s four approaches that we have taken at ideegeo as we grow iWantMyName into a global brand and attempt to differentiate our first product offering in an already mature and highly competitive market:

1. Cultivate a community of trust. Demonstrating industry knowledge,  showing moral and ethical leadership and delivering on product promises are fundamental keys to success.

2. Offer an exceptional user/customer/reader experience. Consumers have a lot of choice already. Why would you aim for mediocrity when you can have excellence?

3. Network. Connect in both the real world and online. Think – what can I learn from this person and how can I help them in return? What can our company do to help build communities?

4. Enjoy the journey. If you are looking toward the sky, you are more likely to find a rainbow. So find a project that you will enjoy doing.

If you follow these four rules and build a good team around such philosophies, you will have substantially improved your chances of success in going global. These are not the only rules of course, but it is a good starting point. Are there any other rules you would like to add?

 

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How Safe is Your Digital Identity?

Friday, August 14th, 2009

iwantmyname_logo_50The ongoing saga around the threatened discontinuation of url shortener tr.im plus the recent DOS attacks on Twitter are chilling reminders that your personal data is far from secure on the Internet. It also raises philosophical questions about the transient nature of knowledge on the Web. So where should we turn?

It’s a little unclear whether or not the tr.im panic was reality or just a cleverly orchestrated publicity stunt, but it doesn’t matter. What this incident reminds us is that when it comes to Internet content, we are all at the whim of the service providers. Whether it be business data, webmail, blogs, images or short links, if your favourite free service tanks – it can cause a lot of disruption.

Much of the trust we place in hosted web services hinges on the assumption that they will remain in perpetuity. Furthermore, we like to believe that such services are secure and that our personal data will not be abused. Are those fair assumptions? Even the big guys have server downtime and most don’t publish monthly reports on their financial stability. How can we feel confident that the best interests of end users are being served?

Don’t get me wrong. I like using services in the cloud and I’m 99% happy with what they provide. I also think tr.im is a very neat and user-friendly product and I’m sure they will find a way forward. However, it is a fairly straightforward exercise to set up your own personal url shortener service within your own branded domain name. Over at iWantMyName we’ve come up with a list of providers who can help you set up your own url shortener service. In some cases these services offer link portability – but you must own your own domain to do this.

But what if the domain name system (DNS) itself gets taken down? Well never say never. What we do know is that, despite it’s failings, the DNS system keeps chugging along and has done so for many years. It also has a powerful and well resourced regulatory body. The strength of the domain registration industry business model should ensure its longevity, unlike some other service offerings on the Web. So if you want to properly protect and control your digital identity, find an ethical, user-centric and innovative domain registrar such as iWantMyName and secure the web domains that you need.

Update – here’s a great article from LifeHacker assessing risks in the cloud:

http://lifehacker.com/5325169/the-hidden-risks-of-cloud-computing