At this time of year when it’s cold, grey and wet, it becomes all too easy to simply enter hibernation mode. But businesses don’t stop running just because the weather sucks and certainly nobody can afford to stop creating and implementing new ideas. Every so often we need to escape our local environs, go away and stimulate our brain cells by becoming totally absorbed in something completely different. That’s why I’m looking forward to my trip to X|Media|Lab Sydney later this week.
X|Media|Lab is a highly effective and affordable globally focussed event for businesses involved in the digital media innovation space. The event comprises a conference day plus a weekend workshop for selected project teams. There are also social events at which the organisers can facilitate introductions to potential partners, investors and international mentors. X|Media|Lab visited New Zealand in 2008 and 2009 and we’d love to see them back again. The events are organised at venues around the world, several times a year and attract a who’s who of speakers from the worlds of digital media, animation, games and mobile.
With ideegeo being essentially a business software developer, I wasn’t sure we would ever get the chance to attend the international mentoring workshops – but much to my delight, the opportunity has arisen. No, we haven’t started creating digital animated games or building social network sites, but we have begun conceptualising a product that will help such sites to monetise. So it was with much excitement that we found our project had been selected as one of a handful for mentoring from over 80 entries.
We’ve already been talking to some very smart people about the idea but there is more work to be done. Whether or not we can take the next step will largely hinge on securing some high level partnerships at a very early stage. Such relationships are difficult to secure without travelling outside of New Zealand. X|Media|Lab brings a bunch of influential movers and shakers to our front doorstep. It’s an opportunity we are relishing.
The state government of Victoria in Australia has recently taken up space at Californian tech incubator the
Unlimited Potential’s W2W is the only event that brings together New Zealand’s technology innovators, entrepreneurs and investors under one roof for a half day of demos, presentations and networking. W2W attracted a stellar speaker line-up this year as well as increased interest from the investor community.
I can’t tell you how many meetings I’ve attended recently where I was involved in explaining the importance of having an entrepreneurial ecosystem within which to grow high value technology ventures. Unfortunately it can be hard work explaining why social capital is important when people are focused solely on linear metrics.
Recently I indulged my eight year son with a short holiday down south, including a day on the slopes at the very scenic Remarkables range. He’s already a very competent skier and full of confidence after only one season. In contrast, I spent most of the day sitting on my backside wondering why snow-boards do not have brakes installed – design flaw no doubt. But my son’s lack of fear provided me with some insight into what a difference attitude makes.