Pretty boy rockers from the band Europe released a cult classic over twenty years ago with a triumphant keyboard riff that still thrills listeners today. Glam rock may now be confined to musical history, but we sure hope ideegeo’s new domain registrar site will roar up the sales charts and still be a number one hit in a couple of decades too.

It’s now only a few days to until we launch and I must say, it’s been most gratifying to see all the hard work evolve into something tangible. The smooth lines and easy functionality of the site belies the many hours of hard work that have gone into the project. Offering an iPhone interface for the site from day one has also proven to be a winning decision, as consumer recognition of the Apple platform grows by the day.

Our tech guys may not be as good looking as the band members from Europe, but they sure as hell work just as hard to satisfy their audience. We’ve had to overcome a few hurdles along the way, like banks who don’t want to know about start-up companies in the current economic climate and bureaucrats who don’t understand the pace of life in a fast moving new company and take two weeks to return your calls and emails. But with dogged determination we’ve pressed on.

Things move fast on the Web and online enterprises must continually reinvent themselves and reinvigorate their business model – especially when economies are faltering. That’s why we don’t want to be just another “me too” web venture. Differentiating our product is important, very much so. That’s why we are planning semantic search functionality and a whole host of value added services that other registrars do not offer.

ideegeo has a vision for the future that is both user-centric and grounded in the realities of cloud computing and hosted service offerings which are now coming of age and launching daily on a desktop or mobile platform near you. Web users of the near future will demand mobility and portability. Owning and managing your own personal domain will become as ubiquitous as owning a car or a refrigerator. In fact your car and fridge will probably soon be delivered complete with their own IP addresses! As our lives become increasingly web-centric and the domain industry opens up, individuals will want to personalise their web experiences. That’s when you will hear the people demand – “I want my name!”.

We’ll release more very soon, once we’ve signed off on our final testing phase. Stay tuned.