Sowing The Seeds For Investment

alanAlan Jones is a well known Australian angel investor who was one of the early hires when Yahoo was just kicking off. So he’s been at the forefront of the tech industry since the early days. As a marketing and tech guy he now works with Aussie startups at BlueChilli incubator in Sydney. BlueChilli provides an integrated suite of services to early stage ventures and is part of an explosion of interest currently happening in tech incubation across the ditch.

Alan joined us at Startup Garage recently and provided a very thorough exposition of how early stage companies should be preparing for presenting to potential seed round investors. Key to building a good relationship from the outset is doing your homework and identifying angels that have an interest in your type of business, he said. If you want some more tips on how to reach out to investors, check out Alan’s slide deck.

On the other hand, if you are lean boot-strapping your start-up, you might be able to delay (or avoid) raising funding and consequently drive a better valuation and hold on to more equity. Recently I’ve been tracking some interesting case studies detailing how a variety of different entrepreneurs essentially self-funded. Remember, getting investment is not validation for your product. The best form of validation is actually selling to customers.

Startup Garage provides a series of sessions with visiting guest speakers aimed at informing the startup community in the Capital. The events are hosted by Creative HQ and sponsored by Grow Wellington and iwantmyname.

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