Global Market for Mobile Digital Innovation Booming

Will the iPhone create a mobility revolution of Epic proportions?Reports of an emerging mobile advertising revenue market globally worth $US 150 billion by 2011 seem outlandish until you realise that the number of mobile social networking users is predicted to grow to almost a billion worldwide. Now with the launch of the much anticipated iPhone, user expectations of application mobility have been raised further, so providers of mobile applications will be searching for new and creative ways to drive revenue models to support those aspirations.

New Zealand undoubtedly has a chance to position itself as a global leader in mobile applications development. We already have pockets of creativity emerging. Zodal in Christchurch has arisen as both a market leader and industry evangelist on the mobile games and marketing front. In Wellington, Instinct Entertainment and Run the Red are successfully pursuing  their own particular niches and ideegeo is developing an Internet domain asset management tool that will have an iPhone interface. Open Cloud also grew up in the ICT Capital and, after a successful VC fund raising effort, is off to conquer the world with its acclaimed application server platform for provisioning Java based telco services. With mobile devices becoming even more ubiquitous than computers, it seems like we should be doing all we can to promote businesses like these as part of “transformative” efforts to improve the breadth of the economy.

On that note the next Unlimited Potential event is the annual “Geeks, Games and Gadgets” (GGG) showcase to be held in Wellington on 13th August. Because we are into promoting homegrown innovation, we’d love to have New Zealand mobile developers front up to demo and talk about their applications, especially games or edutainment. GGG ’08 will be bigger, brighter and marketed to a much wider audience than ever before. There will also be some surprise guests and lots of giveaways from our friends.

If you would like to share your clever games and gadgets, or position as an event sponsor, please get in touch as soon as possible. Post a reply on this blog article or use paul [at) up (dot] org [dot] nz.

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Events Epilogue

The roaring success of last week’s  Start-Up.co.nz / Silicon Welly launch event underlines my comments about how Unlimited Potential is rapidly emerging as the event manager of choice within the Wellington technology networking scene. Building social capital within knowledge sharing communities is something I am personally very passionate about because of the natural multiplier effects of networks that especially assist new or smaller ventures to grow.

The underlying reason for these effects is explained by research suggesting the importance of social networks in supporting entrepreneurship and innovation through facilitating capital flows, enhancing technology transfer and sourcing talent. In particular, networks assist with the settlement and retention of skilled migrants. At a time when New Zealand’s ICT businesses are constrained by a shortage of human resources, networks have a critical role to play. On that point….watch this space for further developments.

Speaking of social events, I was roped into helping run the bar at the aforementioned Unlimited Potential event last week and noticed that Epic Beer was the most popular drink in the house. We gave away several dozen within minutes. Thanks Epic for your support! Kind of appropriate when you consider the entrepreneurial story of Epic brewer Luke Nicholas and how he is developing the brand through Web 2.0 marketing techniques. We smell success in the wind.

UPstarts Enliven Capital ICT Scene

Unlimited PotentialAfter a period of quiescence, Wellington’s technology and business networking event scene is now undergoing somewhat of a renaissance.

On Thursday evening this week Unlimited Potential are throwing a launch party for Start-Up magazine and Silicon Welly whilst throughout July and August 7X7 are offering a thought provoking weekly think-fest on “economic transformation”. But wait there’s more!

Also in the pipeline @UP is the annual Geeks, Games and Gadgets technology showcase in August, Software Freedom Day in September for Open Sourcers, and a possible Town and Gown collaboration with Victoria University ICT researchers. With UP taking over managing the ICT Capital membership base it brings this collective community to over 1500 ICT sector professionals, business owners and technology managers.

After the wild successes of XMediaLab and  Webstock it is clear that Wellington is now emerging as a “go to” destination for technology and innovation related events in New Zealand. People are talking more and more about the value of community. Sponsors, opinion-makers and governmental agencies are now realising there is tremendous value in leveraging the interest groups that grow up around such events and Unlimited Potential is rapidly positioning as the event manager of choice for this sector.

In 2002 when GeniusNet set up the first virtual community for innovators and entrepreneurs, we did not have the resources to run live events as well. Back then, people struggled with the concept and of course the term “social network” was not widely in use in a web context. But our research found that the best ideas arise from the creativity found where community boundaries overlap. You can’t build a collaborative community by email, webforum or teleconference alone however. Trust is the bandwidth for the exchange of knowledge and one generally needs to meet people face-to-face to build that trust.

Virtual communities and social networking platforms do facilitate engagement to a certain extent, but real live meetings build much deeper foundations of trust. Jobs are located, deals transacted and relationships forged ultimately because people met together in person, eyeballed each other and learned trust. I know  this for a fact, because right now I’m developing a very cool business with some smart guys I originally met online. How Web 2.0 is that?!

Why ICT Underpins Innovation

GITRA recent global report on information technology places New Zealand about the middle of the pack in terms of “network readiness”. But the index only accounts for part of the story about why the country is struggling to remain competitive through innovation.

The information technology report from INSEAD university and the World Economic Forum offers some very clear indications around what New Zealand has to achieve in order to boost innovation and raise competitiveness. The annual report ranks all countries in terms of ICT readiness by assessing a basket of factors that influence business, government and individuals. Quality of phone, broadband and server infrastructure, regulatory environment, quality of science education, R&D spend by firms and availability of venture capital are amongst the variables assessed to establish a “network readiness index” (NRI).

High network readiness alone does not guarantee success however. In fact highly competitive nations such as Finland, Israel and Taiwan rank slightly below New Zealand on the network readiness index. But if we consider a bunch of other factors that allude to innovative capacity, it paints a much different picture. Innovation factors (IF) include quality of scientific institutions, extent of university-industry collaboration, availability of scientists and engineers, number of patents issued per capita. These factors tell us whether or not a nation has the capacity to innovate through novel research, which is a far stronger value proposition than simple imitation. The fact that New Zealand ranks about the same as Zimbabwe is probably reason for some concern.

What we do know is that countries which rank highly on both counts, tend to be innovation powerhouses with rapidly improving GDP per capita. By this we mean nations such as Denmark, South Korea, India, Singapore and Malaysia. Unsurprisingly, all of these countries embarked some time ago on aggressive improvements to their ICT infrastructure. So exactly why does ICT appear to underpin innovation?

There are at least five good reasons why a sound ICT environment supports innovation processes:

  • Knowledge identification eg. market research, locating human resources, accessing science research, knowledge sharing platforms.
  • Developing creative capacity eg. computer aided design and 3D graphics.
  • Enhancing exploration eg. simulation and prototyping.
  • Shortening the design-test cycle eg. making failure inexpensive.
  • Improving capacity for commercialisation management eg. knowledge management, Web 2.0 e-marketing, virtual collaboration.
  • Empowering customer feedback into the design process.

The human genome project is a good example of a piece of innovation work that, a decade ago, could not have even been imagined anywhere in the world. Could such a project be done in New Zealand today? Although we now have a high speed research network and at least one homegrown firm offering suitable enabling software technology, it hasn’t happened because we are still struggling with a number of the innovation factors mentioned above. R&D spend is low, collaboration seems problematic rather the accepted norm and the education system is failing to inspire a new generation of scientists and engineers.

This shows that, as an enabler of innovation, we cannot consider ICT in isolation. There has been much debate over the need to rollout better broadband across New Zealand. But the economic case for substantial publicly funded investment in the project has yet to be properly made. Most people grasp that more and better ICT would be a good thing, but few are clear on exactly why. We need to benchmark ourselves more fully in order to better articulate the need.

New ICT Body Kicks Off

phoenix We seem to be awash in a sea of forums, networks, industry bodies and think tanks these days, all of whom have opinions on broadband and the state of the ICT industry. Will we ever get a consensus?

After a lengthy debacle, in which ICT industry players failed embarrassingly to score any goals, the government has stepped in with a solution that bundles the picked over carcass of ICT-NZ with that of the decapitated body of the Digital Strategy. Hopefully increased gate takings in the form of new digital sector funding and some firm direction from the game’s governing body can breath life into Digital Development New Zealand (DDNZ).

Minister Cunliffe announced that the new team will comprise a partnership between industry, community and voluntary groups and will focus on issues of national importance. In the meantime another more commercially oriented organisation has reportedly sprung Phoenix-like out of ITANZ. This group will also have representation at the table of the digital sector body as will TUANZ, NZCS, INZ, LGNZ and WIT – to mention but a few of the team members. A group of prominent business people and heavyweight telco players has also established the independent Broadband Industry Forum to channel ideas on scoring better broadband for New Zealand.

DDNZ is tasked with “providing policy advice and delivering on strategic goals”, although the groundsman has not yet set up the goalposts. I must admit that I’m also left back wondering how well DDNZ can actually function as a team, given the wide spectrum of views represented on its founding board and the lack of industry alignment in the past. Perhaps that’s why Fran Wilde has controversially been engaged to referee the council.  Wilde is a consumate political animal with a history of driving difficult projects forward. It may not matter that there is no consensus.

Notably absent from the DDNZ council are representatives of the academic community. Given the nature of comments on innovation by sports columnist Stuart Corson in a recent Unlimited article, I trust that these new bodies will move quickly to establish links into academia. Considering the absence of academics on New Zealand tech company boards, the shortage of technology graduates and the general paucity of informed debate on the broadband issue, it behoves the industry to finally substitute some representation from the university community onto the playing field. In my experience, contemplative intellectual types are generally the last people chosen to join sports teams. In this case it may prove to be a mistake.

X|Media|Lab Delivers Quality ConneXions

xmlHeld last month at Te Papa, X|Media|Lab proved that we can all be global influencers for digital innovation. Not only that, but by utilising knowledge networks, we can leverage the creativity that already exists in our own back yard to help build successful global businesses. Some quick notes from the conference day:

The speaker session opened by addressing the concept of “ideation” – finding good ideas. Former Sony Entertainment president Chris Deering focussed the audience’s attention with the observation that online entertainment services would likely overtake revenues from TV and cable in the very near future. With MySpace (reportedly) approaching already 100 million sign-ups and phone handset sales ballooning he also predicted a future market for mobile communities in the vicinity of 400 to 800 million users by 2012. With numbers like that it was easy to see where the smart money was headed he said.

sachinIn a room full of game developers and creators of virtual worlds, those remarks really set the tone for the day. Continuing the theme, Virgin Comics and Animation CEO, Bangalore based Suresh Seetharaman, noted that in India alone there were 550 million under 20 year olds and that the mobile phone has become far more ubiquitous than the computer. He explained that his business was developing new creative streams, starting with fantasy comics because many of the largest grossing feature films have sprung out of comic book stories. Virgin Comics are creating a new pop culture by drawing on both mythology and modern media. A curious example of this is their Sachin Tindulkar super cricket hero storyline.

Local lad made good Richard MacManus prophesised on technology trends, later posting the presentation on his  highly rated Read Write Web blog. Moves towards the “intelligent web” were to the fore in his discussion as was the ongoing battle of Google versus Facebook. Keynote speaker Noah Falstein then spoke about the essentials of brainstorming and how to promote ideas instead of egos. Afterwards he went on National Radio and took part in a panel discussion about the future of online gaming.

Tom Duterme enthused about new venture development and the importance of establishing a good team behind the product. As Google’s talent scout for purchasing new businesses, I noticed he was much sought after during the intervals. Gao Li lead a team from the controversial but now profitable Suzhou Science Park (near Shanghai) and shared with us the staggering scale of China’s investment in research, science and technology. In her home province alone there is a $US 2 billion VC fund and some 3.8% of regional GDP is reinvested back into RS&T, putting New Zealand thoroughly to shame.

AlvinAlvin Wang Graylin expanded on the China story by mentioning that there are already nearly 600 million mobile phone users but with SMS being the predominant use, he cautioned that revenue per user remains low. In an effort to grow this market his company sets up mobile phone marketing services. He suggested that whilst carriers were keen on securing new revenue streams, this was limited by network capability for the time being.

Perhaps the speaker I enjoyed most was Hugh Mason from the U.K., a politely spoken and knowledgeable investor and entrepreneur in the creative sector. He had a very simple mantra for creating value with a winning start-up business team. “You need a finder, a minder and a grinder” on your team he said and try to have your product solve a problem that makes the world a better place. I took some comfort in the fact that we have formed our latest venture around just such a model.

I also enjoyed the networking session kindly hosted by Park Road Post the evening before but I found myself asking, as a “veteran” of the Wellington technology business networking scene, why was it the first time I had set foot in those hallowed halls. X|Media|Lab stands for cross-media connection. Why then do we hear so infrequently from our friends in Miramar? How about we run a local XMedia event each year and challenge film, software and graphics entrepreneurs to bounce new ideas around together.

According to Tim Berners-Lee, the new imperative for the Web is now creative connectivity. But as one of the XMediaLab speakers mentioned, “I do business with people that I like – but I first need to get to know them in person to like them”. Creativity and good ideas arise from the interstices between communities and hence it is very important to overlap from time to time. I feel that lately we have not been achieving this often enough. New Zealand Trade & Enterprise are to be congratulated for supporting this event and let’s hope there will be others in the future. In the meantime local networks like Unlimited Potential and ION will continue to add value by building social capital and sharing knowledge amongst the technology sector community.

Thank-You So Much for Waiting

Why does it take a major telecommunications provider eight days to rectify a simple fault on a phone line in New Zealand? No. it’s not a bad joke, it really happened to me last week.

A couple of weeks ago I noticed there was a lot of background noise on my phone line. About the same time, my home office ADSL broadband began to get mighty slow. Eventually I lost all access to the Internet, although my phone remained working, but with even more noise. So I set about eliminating all the possible causes of the fault including swapping the router/modem, replacing the cabling and testing wall socket filters. No joy, so now it’s time to call the helpdesk.

Now when you call the helpdesk you first have to navigate the voice activated interface which (if it works) places you in a queue to speak to a real person. That’s fine, they play some cool Kiwi music that I like whilst I wait (Liam Finn, Anika Moa etc). Any moment I will get to speak to a technician who can resolve my fault – wrong. After a few minutes a lovely Filipina lady called Maria answers and we go through all the standard questions like, “have you turned your modem on and off?” She’s very polite, so I play along. When this fails to solve the problem she decides to put me on hold in order to speak to her supervisor. More music. After ten minutes in the holding pattern I realise she has lost the call.

Second attempt to call helpdesk, virtual receptionist then more music. Then I get a charming fellow from Manila called Arvin. He’s a bit more technically savvy and we talk about testing and swapping filters on all the wall jacks (I bought new filters and a very long cable in anticipation of this conversation). Still no luck. But Arvin agrees there is a line issue and kindly books me a service call with “Advanced Broadband” the division who actually fix the phone lines back in New Zealand. Next day I wait at home for the scheduled call. Nobody calls.

Then I have some meetings and don’t get to follow up. I use CafeNet in the city to check my email and do a bit of business online. Couple of days later I try again. Another call patched through to Manila and the same music whilst I hold. Another lovely lady re-books my technician call, “thank-you so much for waiting”, she chimes. But the technician again fails to call the following evening. Why is this is taking so long? I head off to bed tired and annoyed. The next day, an early helpdesk call, more holding music and then a very sleepy sounding night shift worker in the Manila call centre. We both manage to remain polite. He books me another service call. This time the technician calls as per the agreed schedule. The technician agrees there is a line fault (told you so) and promises to contact me when he is at the local exchange. He makes good on his promise and cheerily calls back to report that a small wire-end was loose at the exchange. Back in business.

So I guess my first question is: why does it take eight days, five phone calls and two hours of my valuable time to resolve a simple fault? Now to be clear, I received very polite and helpful service at all times from the call centre workers and the technician. The problem is the system and how it is managed. Outsourcing call centre work is a great way to lower costs, especially so given that recruiting locally is also getting harder. But if the helpdesk staff do not have authority to make any decisions it reduces their role to that of triage and placating the customer. Furthermore, when they do take action, better make damn sure that request is followed up locally or risk alienating the customer.

I have long maintained that broadband speed is not the issue in New Zealand. I can run my consulting business from home on 500kbs or 100Mbs line speed or anything in between. There are other more pressing problems like international connectivity. And as long as we have a monopolistic situation we risk the continued imposition of high prices and poor service levels for broadband. Bring on the competition.

My second question then is this: if it takes eight days to reconnect a loose wire, how long do you reckon it will take to build and support a nationwide fibre network?

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Epilogue of Enragement

gunmen

I don’t normally speak out on such issues, but I am growing tired of political correctness and can hold my tongue no longer. A father of three young children has died as a result of another armed robbery by three bandits in South Auckland. [Subsequent to first posting this article, an 80 year old Asian woman has been beaten to death in the same area and another Asian businesswoman intentionally run over and killed in a carpark.]

I hope Tapu Misa, who attempted to rubbish a recent controversial research paper by Greg Clydesdale on Polynesian social , educational and economic underperformance, will visit the family of the shot man and apologise for the way both Maori and Polynesians continue to be overrepresented in the violent crime, child abuse statistics and in the prison population. I hope she will explain the reasons why the adoption (by some) of L.A. style gangster culture has led to an increase in drug taking, teen promiscuity and gun ownership. 

I hope she will also write another editorial detailing why some members of her community feel they are somehow exempt from aspiring to contribute economically apart from in the colourful street markets of Otara or mopping toilet floors at nearby Auckland airport.

Clydesdale’s research was not anti-migrant and neither is my argument. The victim in this attack was a migrant, a family man who came to New Zealand and was prepared to work hard for a better life. His attackers were young Polynesian or Maori males probably born and raised locally. The issue here is that we are growing a brown underclass and nobody seems to want to talk about it nor acknowledge the likely downstream consequences for our society. If embarrassed government agencies try to shut down this discussion, how can we possibly find a solution?

Forget broadband or taxation. This is the real election issue debate we should be having because it impacts on our collective economic futures and our prospects for ongoing social cohesion – irrespective of our skin colour.

Smallworlds Launches Virtual Playground

swNew Zealand developer OutSmart go public with their virtual world offering this week. The Smallworlds team can be rightly proud of what they have achieved in terms of leveraging Kiwi creativity and generating a bankable global business opportunity. I was invited to be a beta tester on the site earlier this year and consequently got my son (7) and stepson (10) to try it out. The fact that they were so enthusiastic about it augurs well for the future.

Not only is Smallworlds safe and child-friendly, but it requires only an Adobe Flash plug-in to run within a browser. No expensive software downloads or monthly subscriptions. The site is hosted around the globe on Amazon’s EC2 cloud server array.

But Smallworlds will have wide appeal to young adults as well. You can personalise your avatar, set up and furnish your 3D virtual home and create a virtual pet that trots around after you adoringly. Then you can invite friends over to play pool or listen to music. And it’s all free to access. Have fun with it.

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Entrepreneur’s Epilogue

It was with much relief that we overcame the roadblocks that beset our baby start-up last week. Our internal wiki and email is in good health again and our funky web design expert is back home from the wilds of Bosnia (where Internet access is still a challenge to say the least!). So we now have a cool new logo and the makings of a website at last.

My CTO proudly showed me the server rack he acquired on TradeMe. It looks very impressive, all black and shiny with impressive LED displays. You know that you really do have an Internet business on your hands when your company owns a server rack. But can we spin some gold from all that silicon?

By the way, speaking of cost effective infrastructure for start-ups, Helen Baxter* links here to an interesting article on how the real cost of starting a business continues to fall as technology and connectivity improve. Food for thought.

* It was great to finally meet the effervescent Ms Baxter who was in town mentoring at X|Media|Lab last week. XML was the best event I’ve been to in years and I will devote some space to sharing about it very soon.

Start-Up B. Goode

Paul Graham, from high profile Silicon Valley investor Y-Combinator, extols the virtue of “doing good” in this clip as he speaks to an audience of young entrepreneurs at the Start-Up School ’08 conference held recently at Stanford.

Graham is the kind of guy you sit up and pay attention to. His company currently funds and mentors over 50 start-ups, many of which are Web 2.0 ventures. He believes projects that do good gain a lot more traction when it comes to attracting customers and winning funding.

He cites Google which launched in 1999 as a hacker response to the lack of search functionality on the Internet. When Google began it had neither revenue nor customers, but it was those early years that saw the fastest appreciation in its share value.

By the way there is a whole bunch of stimulating material from the conference featured on Omnisio a very cool video presentation sharing site that is being backed by Y-Combinator and was co-founded by Ryan Junee. Seriously, I could happily spend hours surfing Omnisio which, unlike YouTube, actually hosts informative material worth watching.

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X|Media|Lab Event – Commercialising Ideas – Fri 30th May – Wellington

Don’t forget that the XMediaLab event hits town on Friday. If you are involved in anything remotely connected to mobile content, virtual worlds, Web 2.0 or digital media innovation in general, then you really need to be at this event. At $99 a head it has to be the best value outing of the year. Attracting global leaders in innovation to engage with NZ firms is one way we can overcome our remoteness. GeniusNet supports this event because we strongly believe that a lot of creativity and opportunity arises when you cross fertilise between different disciplines such as film, animation and software. See you there!

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Entrepreneur’s Epilogue

We hit our first speed bump this week. It was bound to happen. Our office server fell over for several days meaning we had no internal email and we lost our virtual whiteboard facility. With our people currently spread around Munich, Melbourne and Wellington, these tools are essential. So everything simply stopped happening. Very frustrating.

Then on Thursday night I made the mistake of venturing into the central city at 5pm. It was gridlock. As an organisational researcher I’m always interested in analogies between business theory and real life and it didn’t take me long to make the connection. In project management terms it’s called event chain methodology.

So I quickly realised I needed to find a sub-critical pathway to get my damn car out of the middle of the Willis Street / Manners Street intersection! The point is that we had encountered the exact same problem within the business. A critical feature had failed, leaving us with flow-on effects and time delays. Back to the drawing board to find a way around the problem. All good learning.

ICT Investment for Health

It’s no coincidence that David Cunliffe was allocated both the role of ICT Minister and that of Health; he’s both comfortable with technology and adept at relationship building. But in his speech to a recent health leadership forum, he made only passing reference to the role of ICT in the health sector.

Given that New Zealand companies have developed and exported some of the smartest health sector business applications around, it seems curious that we still have not yet invested in an integrated health I.T. infrastructure of our own. Apart from the obvious cost saving benefit, there is the alluring prospect of showcasing our homegrown technology to the world. Most importantly, such a system might save lives and alleviate suffering. Furthermore, the health sector has long been touted as a beneficiary of better broadband, yet we don’t seem to have made the connection yet.

The recent case of a patient whose lung cancer remained undetected is surely a prime example of a medical misadventure that might have been avoided through the use of technology. The gentleman concerned presented with a bowel problem. He then received an x-ray which incidentally alerted the attending physician to the presence of a suspicious mass in the patient’s lung. However no follow-up was done after the man returned home and four years later the tumour is now inoperable. With a high speed nationally integrated system, the query by the house surgeon would have been flagged on a universal patient file and the digital x-ray image could have been accessed by a specialist and the patient’s GP at any time. Why haven’t we implemented such a service yet?

The most obvious reason involves having the political will to allocate funding when there are competing needs within the health sector. The other reason is that it would be a lot easier to do if all health providers were linked by a proper broadband network. In fact if there ever was a compelling case for extending the reach of high speed networks then this it. There is one other hurdle. District Health Boards make independent funding decisions. Getting unanimity across the country on any such project would be almost impossible. But if anyone can help form a consensus in the health community, it is Minister Cunliffe. The only question then is whether or not he will get the opportunity to do so after the election result.

Entrepreneur’s Epilogue

It has been a busy week, with many hours logged slaving over a hot laptop. One of the first tasks was to set up our office server with a suite of nifty collaborative tools – essential because some of the team are offshore based. We also checked in with our very helpful accountant friends at Openside CA, we plugged away at the business plan, protected our trademark and completed the incorporation process. By the way, my co-founders assure me that despite the slightly clunky interface, the Companies Office website is light years ahead of anything in Europe where bits of paper and numerous trips to several different offices are required. They should know what they are talking about because they write application interface logic in their sleep. But more about that later…

500 Pound Gorilla with a Long Tail

Logan McMillan’s cheekily named Gorilla Pictures has scored a publicity coup by posting a YouTube clip taken from their latest project, a splatter movie about zombies taking over the world.

What is remarkable about this episode is that McMillan received an offer to fund the movie whilst he was already part way through shooting it. It also demonstrates the disintermediating power of the Internet and supports Chris Anderson’s long tail hypothesis – if you can focus enough eyeballs on your product niche, eventually somebody will buy it.

McMillan’s extraordinary success does have a negative corollary however. Because the Internet aggregates vast numbers of users, it also enables other less noble business models. Nobody really believes that Google ads will make them rich and spammers continue to plague us because they know that 5 guys out of every million actually will respond to their viagara sales promotion.

Zombie movies are not really my thing, but I applaud Logan McMillan’s initiative and I hope the screening at Cannes and subsequent release goes well.

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Epilogue – The New Start-Up

I’m particularly interested in the success story mentioned above because a bunch of us are currently in the throes of launching ourselves into the unknown with a new and rather exciting venture. Our project is also very much about leveraging creativity and knowledge and having some fun along the way. Web-based marketing will certainly form part of the mix because, apart from a diversity of other skills, we all share an interest in blogging.

I’m very realistic about the hard work that lies ahead, in fact it feels a little bit like we’ve grabbed a 500 pound gorilla of our own! But I’m also enjoying immensely the collegial atmosphere and the opportunity to develop my leadership skills and business knowledge. Keep those eyeballs tuned for progress reports.