Crazy Rich Asians

SIN City 3If you are a fan of romantic comedies you may recall a scene in last year’s hit movie Crazy Rich Asians in which friends join the happy couple at an outdoor food centre for an evening of laughs, beer and Singaporean food. Amerasian Rachel is trying her best to fit in but is caught off guard by a particularly spicy mouthful of Laksa, much to everyone’s amusement. In some ways this typifies the visitor experience in Singapore. At first it can be hard to find your place in the cultural melange, but there are surprises around every corner and people are friendly once you’ve been properly introduced – so it’s very much worth persisting.

During a recent trip to Singapore I ventured into the Newton food centre where that movie scene was filmed. The venue exemplifies Singaporean society and politics perfectly with a spicy blend of regional cuisine subtly dominated and flavoured by the prevalent culture on the island. But perhaps that is part of Singapore’s magic formula which has been openly founded on the basis of a benevolent autocracy. And I must admit that it was a pleasure to spend a week in a society where trains and planes consistently run on time and there is no trouble from neighbours with barking dogs or idiot boy racers ripping up the tarmac. There are even plans to require registration of e-scooters, because it is simply the sensible thing to do.

The subtle hand of the State is found almost everywhere. Singapore has one of the largest sovereign funds per capita of any nation and many of the most influential corporations are State owned. But that is not to say that private enterprise is discouraged. Quite the opposite in fact. The city state has a very active startup scene and despite some obvious headwinds in the economy and increasingly stiff competition from neighbours such as Hong Kong, India and Dubai – Singapore remains the largest single source of investment in South-East Asia.

Co-working hubs like Found8 can dial you into local networks quickly and The List is a community that keeps founders in touch with all the coolest tech and innovation events around the region. I spoke to Sarah Yen from Simmonds Stewart’s Singapore office during my visit. The Wellington based legal firm assisted South-East Asian business clients to raise $220M in venture funding in 2018, which was double that transacted for their clients in the New Zealand market. Yen explained to me that after a brief lull, global venture funds based in the region are raising capital once again. The legal firm has built good relationships with U.S. based funds like Sequoia which have Asia focused funds for example.

New Zealand startups or growth stage companies seeking capital should not be shy about looking to Singapore, she says. Yen outlined how her firm can easily handle setting up a local presence for clients interested in tapping into the deep pockets of these funds. Taking VC investment is not everyone’s preferred pathway of course, but for those who choose to do so, it can be a hard road in New Zealand. For example the scarcity of follow-on funding has recently led to criticism by Rocket Lab founder Peter Beck in an explanation of why his company had to move to the U.S.

So perhaps we need to be a little more creative in how we engage with offshore funders. Either we need to somehow encourage global funds to engage locally more frequently or we need to develop structures that better facilitate inbound investment, whilst retaining economic value within the New Zealand economy. Otherwise we are doomed to remain largely excluded from the global flow of capital and confined to being an incubation nest for ventures that must eventually fly away and leave us.

Paul Spence is a commentator and serial entrepreneur, a co-founder of New Zealand based technology ventures iwantmyname and Creative Forest and a mentor with Startup Weekends and Lightning Lab. You can follow Paul on Twitter @GeniusNet or sign up for a free weekly digest of startup, tech and innovation related events curated by him through New Zealand Startup Digest.

Photo Credit: Paul Spence

Your Startup Weekend Toolbox

toolboxNovember 2015 was a bumper month for Startup Weekends here in New Zealand. With more events in the pipeline, it’s time to begin thinking about your game plan. Here’s a short primer on the fundamentals.

Team – At Startup Weekend we take you from an unformed idea, through to a working business model with a team that can capably execute on the project. Teams of one simply don’t fly and you cannot scale a business without a good team around you. But Startup Weekend helps you connect with people who bring a diverse range of skills. Be ready to share and engage. Choose your team mates wisely – you may be together a long time.

The Problem – Have you thought hard about the problem you are solving? It’s too easy for entrepreneurs to become infatuated with their own idea and overlook whether or not they are fundamentally solving a point of pain for customers. Get out of the building. You might be surprised what you can learn from potential customers and how this can be applied. Testing your hypothesis is the scientific part of being an entrepreneur.

The Solution – Are you creating a product or service that offers a compelling advantage over other similar offerings in the marketplace? Is the related intellectual property defensible or secure? Research the competition and don’t forget to check for trademark and domain name availability. If you can’t find any competing businesses, then ask yourself why.

Customer Acquisition – Forget about all the startup investment mythology. Your best source of funding is real, live customers, not investors. Ultimately someone has to be willing to pay, otherwise you will sink. Here’s a great article that explains customer acquisition versus lifetime value. Building a long term relationship with your hard won customers is key. Venture funding is not a business model.

Business Model – How does the business deliver customer value on the one hand, whilst generating growth revenues with an engaged audience? Look at where your venture sits in the global context and how it could scale up to something really big. Are you a pipe or a platform? Become familiar with using the business model canvas as a framework for your thinking.

Startup Weekend bundles these questions around a lean methodology and provides experienced entrepreneurs to mentor and challenge you along the entrepreneurial journey. Find a New Zealand Startup Weekend near you and sign up yourself (and a friend).

Paul Spence is a commentator, technology entrepreneur, a co-founder of iwantmyname (a New Zealand based global Internet venture) and an organiser and mentor with Startup Weekends in New Zealand. You can follow him on Twitter @GeniusNet or sign up for a free weekly digest of startup related events curated by him with New Zealand Startup Digest.

Image credit: Jason Rhode