Archive for the ‘Entrepreneurship’ Category

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Finder, Minder, Grinder

Monday, August 30th, 2010

What kind of attributes do you need to make a start-up dream team? When we think about high flying tech companies, a single high profile founder often springs to mind. But the reality is that start-ups with high growth potential need a mix of skills to build something long-lasting.

A lot depends on the type of business that you are thinking about starting. But for a definition of a basic start-up team I quite like the analogy of “finder, minder and grinder”. The Grinder is the person with domain knowledge. In a software start-up it’s obviously a skilled developer, at a micro-brewery it’s the brewer, in a restaurant it’s the chef. The Minder looks after the accounts, makes sure the money gets banked and the bills paid and later on, helps to raise capital. The Finder is your marketing guru who gets out there and makes the all important sales, without which there will be no business.

When we established ideegeo and started developing domain registrar iWantMyName, that was pretty much the roles we each took on. Being a web start-up we also had a designer at the outset, which was important for us. Now I don’t want to be too prescriptive because there are always exceptions to a rule and there is almost always some overlap in these early co-founder roles as well. But “finder, minder, grinder” is a good rule of thumb to get your team started. 

On Thursday 9th September Unlimited Potential will be running the Co-founder Match-making Event in conjunction with the Bright Ideas Challenge and Grow Wellington. This event is specifically aimed at taking people with I.T. related bright ideas and matching them with others who have technology or business skills to take these projects forward. The event is NOT for consultants looking to sell services to companies; it’s for folks who actually want to put their time into a project in return for equity and a bigger potential return downstream.

If you are a developer, designer, web marketing expert or just have a great tech idea you want some help with – come along to this facilitated networking session and find your dream team! We will also be having inspiring Minimonos co-founder and serial tech entrepreneur Melissa Clark-Reynolds join us for the evening.

Please create a short profile on the new Unlimited Potential website and register for the event.

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Posted in Entrepreneurship, Innovation, Start-Ups, ideegeo | No Comments »

Why Customer Acquisition Is Trumps

Monday, August 9th, 2010

Companies traditionally put a huge amount of resources into carving out and dominating niches within a particular product category. Airline loyalty programmes are one example of the lengths marketers will go to in order to retain customers. But in more dynamic markets such as web-based services, the old rules no longer apply. Customer acquisition trumps retention every time. Do the math.

For argument’s sake, let’s say that there are a total of 100 customers in your target category and that 20% change their loyalty each year. So, ignoring any organic growth, there is a total pool of 20 customers up for grabs in any given year. A start-up entering the field does well and secures 5 of these floating customers in the first year. But they will lose one of these customers at the end of the first year on average. In the second year there are still 20 customers looking to change provider. If the start-up succeeds with customer acquisition at the same rate it will still more than double it’s user base.

Being a small brand in a market with high defection rates is risky. Growing customer numbers as quickly as possible is insurance against future defections. A larger brand can weather the storm. For many product categories in fact, 20% loyalty churn would be extraordinarily high. So a new entrant has its work cut out for it on both fronts because in some industries the number of shifters is fewer.

I’ve over-simplified the figures, but you see my point. Acquiring customers from the pool of dissatisfied users is the primary goal of a start-up. In the case of web-based services, create a better user experience and you immediately tap into that pool. Customer retention will also take care of itself. Because the domain registrar industry is in dire need of innovation and there is a large number of disaffected users, this is the approach we have taken at iWantMyName.

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Posted in Entrepreneurship, Management, Start-Ups | 1 Comment »

The Hills Are Alive

Tuesday, July 13th, 2010

The hills of Wellington may not be alive with the sound of music as such, but they are home to some of New Zealand’s coolest emerging technology sector companies.

Providing a network forum for entrepreneurs to connect with investors, future employees and other innovators is part of what we do at Unlimited Potential. This week IN-Business magazine published its fantabulous SmartNZ technology supplement and were kind enough to include an article penned by yours truly. In the article I talk about the resurgence of tech entrepreneurship and how we can enjoy New Zealand’s lifestyle whilst scaling our businesses globally.

The publication leans heavily on the people and events happening in the technology scene around the Greater Wellington region and is a beacon of light for those of us working within smaller tech companies. Being an entrepreneur has its ups and downs and we all need a little dose of inspiration at times. Tim Collins and the team at IN-Business have done an outstanding job with SmartNZ and I would highly recommend grabbing a hard copy or checking out the digital version of the magazine.

The article I wrote for SmartNZ also mentions Startup Digest, a weekly listing of startup, innovation and technology events. If you would like to subscribe to the New Zealand digest or find out how to get your tech event or product launch listed, you can find this week’s edition here.

Posted in Community, Entrepreneurship, ION, Innovation, Start-Ups, Technology | No Comments »

Mid Winter Mentors Offer X Factor

Monday, June 14th, 2010

At this time of year when it’s cold, grey and wet, it becomes all too easy to simply enter hibernation mode. But businesses don’t stop running just because the weather sucks and certainly nobody can afford to stop creating and implementing new ideas. Every so often we need to escape our local environs, go away and stimulate our brain cells by becoming totally absorbed in something completely different. That’s why I’m looking forward to my trip to X|Media|Lab Sydney later this week.

X|Media|Lab is a highly effective and affordable globally focussed event for businesses involved in the digital media innovation space. The event comprises a conference day plus a weekend workshop for selected project teams. There are also social events at which the organisers can facilitate introductions to potential partners, investors and international mentors. X|Media|Lab visited New Zealand in 2008 and 2009 and we’d love to see them back again. The events are organised at venues around the world, several times a year and attract a who’s who of speakers from the worlds of digital media, animation, games and mobile.

With ideegeo being essentially a business software developer, I wasn’t sure we would ever get the chance to attend the international mentoring workshops – but much to my delight, the opportunity has arisen. No, we haven’t started creating digital animated games or building social network sites, but we have begun conceptualising a product that will help such sites to monetise. So it was with much excitement that we found our project had been selected as one of a handful for mentoring from over 80 entries.

We’ve already been talking to some very smart people about the idea but there is more work to be done. Whether or not we can take the next step will largely hinge on securing some high level partnerships at a very early stage. Such relationships are difficult to secure without travelling outside of New Zealand. X|Media|Lab brings a bunch of influential movers and shakers to our front doorstep. It’s an opportunity we are relishing.

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Posted in Entrepreneurship, Innovation, Investment, Start-Ups, Technology, Web 2.0, ideegeo | No Comments »

Research Week Brings Science Leaders Together

Monday, June 7th, 2010

A winter retreat for scientists interested in medical research and biotechnology is bringing some of the world’s finest science researchers together for a week long convocation.

Queenstown has for many years played host to a number of research meetings across a diverse range of topics from molecular biology to neuroscience. Now these meetings are being clustered into a knowledge fest being labelled as Queenstown Research Week. It’s an opportunity for local researchers to mingle with and learn from some of the world’s leading minds from within the medical and biotech arenas.

It is also an opportunity for investors to hear about opportunities within biotech and to promote science commercialisation in general. No doubt there will also be some quiet analysis during the coffee breaks on whether or not there is any substance to Craig Venter’s recent pronouncement that life had been created in a test-tube.

Irrespective of one’s position on that particular topic, one thing is certain. Medical and biotechnological science is advancing at a rapid rate and such fields create wonderful opportunities to improve human quality of life, address environmental problems and deliver economic gains – provided these technologies are viewed with a robust ethical overlay.

Posted in Economy, Entrepreneurship, Innovation, Knowledge, Science, Technology | No Comments »

Starting Lean: When to Pivot

Monday, May 24th, 2010

Lean Startup methodology when applied to technology start-up companies advocates rapid prototyping, iterative re-testing of market assumptions and soliciting frequent customer feedback to more quickly evolve a product offering. At a recent lunchtime seminar hosted by Wellington’s Lean Startup group, we discussed when to pivot.

Pivoting involves a fundamental change to one or more of the three fundamental questions that frame the business model and could be a response to either a flawed model or a new opportunity.

We Are Selling What? + Via Which Channel? + To Whom?

Bruce Aylward from Psoda described how his company underwent a complete change in strategic direction in terms of how their product was marketed and distributed. Psoda is a SaaS suite that assists professionals to manage programs, projects, requirements, testing and product development. Psoda’s pivot point came when they realised that customers only wanted some of the services being offered – so they created a pick ‘n mix option. It was a subtle change that boosted the company’s revenue take.

The domain registrar industry has a well established model and hundreds of incumbents. Finding ways to innovate within such a model is tough, but it is the only way forward for a new company. At iWantMyName our pivot point came when we realised we were creating a scalable platform-as-a-service offering that we could rapidly roll out to channel partners. It was a great learning experience for us that added a lot of value to our business.

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Posted in Entrepreneurship, Innovation, domains, ideegeo | No Comments »

Bright Tech to Lead Recovery

Monday, May 10th, 2010

The collapse of financial institutions during the recession led to the destruction of billions of dollars of wealth and made us question the sanity behind investing exclusively in property or risky finance companies. But a renaissance in angel investing and a surge of interest by economic development organisations in the tech sector is opening up new opportunities.

Grow Wellington is the regional economic development body that offers business programmes for enterprises across Kapiti Coast, Wairarapa, Hutt Valley and Wellington city. Recently Grow Wellington launched the Bright Ideas Challenge in an effort to identify and motivate the region’s closet entrepreneurs and help get good ideas supported and funded. The challenge invites aspiring entrepreneurs to submit a 100 word description of their business idea in return for advice and coaching. The top 200 ideas will be eligible for KickStart, a business startup programme. There is $25,000 in seed funding on offer plus the chance to meet investors and inspirational leaders in business.

With high value technology ventures and small businesses driving the economic recovery globally, at Unlimited Potential we thought it a good idea to get behind the Bright Ideas Challenge and to encourage our entrepreneurial members from the ICT sector to put their best foot forward. So when you go to the Bright Ideas submission page, make sure you click on Unlimited Potential in the dropdown box. UP will use its industry networks and events to support nominated ICT projects that graduate from the challenge.

Paul Spence is currently Unlimited Potential co-chair, CEO at tech startup iWantMyName and the New Zealand moderator for Silicon Valley based StartupDigest. You can contact him on Twitter @GeniusNet.

Posted in Community, Economy, Entrepreneurship, Innovation | No Comments »

Search Build Grow

Monday, May 3rd, 2010

I recently spent an enjoyable Saturday with the Wellington Lean Startups group watching live webcasts from the Startup Lessons Learned conference in San Francisco. Perhaps the most important lesson of the day emerged from Steve Blank’s presentation about the role of a startup founder. The underlying iteration for a startup venture can be defined by the following three words, search-build-grow. It’s a message that we do not yet fully embrace in New Zealand, which is a nation of small businesses that (mostly) do not scale up at all.

Prof. Blank teaches at the Berkeley business school and introduced a novel subject called “customer development” to the curriculum there. I say “novel” because in the excesses of the late ’90s, more than a few startups (and investors) overlooked the fundamentals of business for a while. It took a bursting bubble and a massive destruction of capital to remind tech company founders that the foundations of a real business never change. At the outset, the entrepreneur’s role involves searching for a viable business model. Later the task becomes building a set of organisational processes that can allow the business to grow. Finally, the business has to scale upwards.

Possibly the reason we predominantly remain a nation of small businesses is that we are great at being founders and innovators, but less confident at implementing formalised professional management that can deliver scale. Part of that is about the desire to retain control; but there is also the question of ambition. New Zealand needs more medium to large sized businesses, especially ones that export value added goods and services. We need to get over our lack of self confidence and think global.

When I left the secure bosom of full-time paid employment last year I stated that my goal was to build a knowledge based business with a $100 million valuation. No doubt there were a few quiet chuckles in private about that statement. But if we don’t set ourselves big goals how can we measure ourselves and drive forwards? At ideegeo having reached the “build” phase of our first venture, we have already begun the “search” phase for our next one. It has been challenging at times, but I’m confident we remain on track. Serial searching and building is a valid business model in itself, provided you can assemble the right skills and access sufficient resources.

Thanks to Dave Moskovitz uber-mentor and facilitator from Webfund for organising the Wellington Lean Startups group and CreativeHQ for feeding us and taking an interest in what’s happening at street level in the local tech startup scene.

Posted in Entrepreneurship, Innovation, Start-Ups | No Comments »

Dazzle Shines at Telco Industry Gig

Tuesday, March 30th, 2010

Dazzle Tickets co-founders Christopher Smith and Nicolas Schembri have had a big couple of weeks. Not only did they steal the show at the Creative HQ showcase party recently but they also scooped the launchpad prize at Planet 2010 a telecommunications and technology industry event. I’m predicting big things from Dazzle in the future.

Dazzle provide online ticketing services to the entertainment industry. The company are part of a new wave of companies emerging from Wellington’s Creative HQ incubator and which mark a new found appetite for technology plays as the business incubator carves out a different strategic direction. The incubator assists a wide range of business types, but there has been a few lean years without much focus on high tech. This was in part due to the fact that the regional economic development plan largely ignores the contribution of ICT as an enabler. But with Wellington being the home of well known companies such as TradeMe and Xero, it was becoming embarrassing that technology was not a major focus.

Unlimited Potential has been working hard to rectify that situation. Through promoting technology entrepreneurship as a winner and by working closely with other stakeholders such as Victoria University, we have been able to focus attention on ICT as a key aspect in regional economic development. So it is tremendously gratifying to see some smart companies emerging from what is now a rapidly strengthening ecosystem. To their credit, economic development agency Grow Wellington have seized the moment and have big plans for cultivating even more Bright Ideas.

Ideas alone are not enough however. In fact what I like most of all about Dazzle Tickets is that they present well and look like a great team. The fact that they already executed on their idea and went out and made some sales of their service says a lot about the potential as well. The real key to success will be identifying a model that can allow them to scale up globally. That next step will be an exciting one, but will require fresh capital and some well connected advice. That’s where an entrepreneurial ecosystem for bright technology kicks in.

Posted in Entrepreneurship, Innovation, Investment, Start-Ups | No Comments »

ION e-Letter Jan/Feb 2010

Tuesday, February 9th, 2010

GeniusNet is proud to host the ION e-Letter. ION is New Zealand’s original virtual community forum for innovators, entrepreneurs, mentors and investors. February and March are looking like hot months for tech, business and innovation events all over New Zealand.

ION is kindly supported by EGL, Revera and iWantMyName.

Collaboration with Start-Up Digest

We are thrilled to announce that our New Zealand biz/tech event listings will be shouted out globally from this month.  TEDxSV social media strategist and Silicon Valley based entrepreneur Chris McCann also runs the highly acclaimed The StartUp Digest and has now included New Zealand event listings within his service offering. It’s more important than ever for New Zealand tech companies to connect offshore and especially in the U.S. market, so if you have an upcoming event or are a technology start-up with a launch announcement – please contact ION about it so we can share.

Don’t forget to sign up for The StartUp Digest to find out about global biz/tech events if you are heading offshore to promote your business.

Webstock – Wellington – 15-19 February

Design, development, mobile, usability, content, community, open data, innovation & inspiration. 5 full-on days. 13 hands-on workshops. 24 kickass international speakers. 24 must-see presentations including Kevin Rose (Digg) and Eric Ries (Lean StartUps guy).

http://www.webstock.org.nz/

Eric Ries Workshop – Webstock – Wellington – 15th February

The Lean Startup: a disciplined approach to imagining, designing, and building new products. Through case studies, exercises, and discussions, Eric Ries will guide entrepreneurs of all stripes through the key areas that determine success for startups: product, engineering, QA, marketing, and business strategy.

http://www.webstock.org.nz/10/programme/workshops.php#ries

NZICT Meeting – Wellington – 16th February

Andy Lark is a director of technology venture capital firm No 8 Ventures and sits on the board of Xero. He also chairs the NZTE technology beachhead in the U.S. market. Andy will speak about a number of themes covering ICT, marketing and communications.

http://www.ict.org.nz/index.php/02022010_wellington-members-meeting/

SKANZ 2010 Conference – Auckland 16-18 February

Reviews recent developments with the Square Kilometre Array, a next generation radio telescope project aimed at probing the universe with a much greater degree of resolution than before. 

http://www.aut.ac.nz/study-at-aut/study-areas/computing–mathematical-sciences/skanz-2010-conference

Accelerate 2010 – Hawkes Bay – 17th February

Interactive one day session for management, founders and investors of high growth New Zealand technology companies. Features ex-pat Kiwi Andy Lark (senior exec at Dell). Good food, wine and music plus workshops covering strategy, marketing and funding. [Sold out - but may consider individual late applications]

http://www.0to60.com/
 

Escalator – Power Pitching – Various venues from 18th February

Interactive workshop where you will learn what investors are looking for in an investor pitch. The course helps you to refine your company “pitch”.

http://angelassociation.trainingplatform.co.nz/courses/1-power-pitching

Mentors Needed for E-Day – Wellington – Tuesday 23 February  

The Lion Foundation Young Enterprise Scheme (YES) needs some mentors for an E-Day. The E-Day will kick off this year’s YES programme in the Wellington region. About 60 student companies are taking part and they need 30 mentors. YES in Wellington is managed by the Wellington Regional Chamber of Commerce.

1.30- 2.45pm. Venue: Lecture Theatre 1, Ground Floor, Rutherford House, Pipitea Campus, Victoria University.

Distiller Event – Dunedin – Thursday 25 February

Technology start-up incubator Distiller is holding a meetup with guest presenters at South Bar, Frederick Street, Dunedin.

http://thedistiller.org/

Activate Networking Event – Wellington – Thursday 25 February

Want to activate your business or idea? Activate’s mission is to find Wellington’s most talented entrepreneurs and give them the skills, know-how and networks to get their dreams off the ground and their businesses humming. Mingle with Wellington’s best and brightest entrepreneurs and hear from some amazing businesses already on the journey.

Venue: Smith the Grocer, Old Bank Arcade  RSVP: By Monday 22 February to: activate [at} growwellington (dot) co [dot) nz

2010 Shanghai Expo Workshop – Wellington – 26 February

The Wellington City Council invites interested parties to attend a workshop on the 2010 Shanghai Expo. The workshop is a chance to learn more about Wellington City Council’s ideas on sending a delegation to the Shanghai Expo – and the potential opportunities for your business. RSVP by 19th Feb.

More details here >>

Damsel’s Den – Wellington – 9th March

Unlimited Potential  and Angel HQ matchmake angel investors with technology geeks and cool startup founders. Special guest Bill Payne, engineer, entrepreneur and technology investor.

http://up.org.nz/damsels-den-201/

Planet 2010 Conference Launchpad – Auckland 12-13 March Telecommunications industry event offering 10 start-up companies the chance to pitch their business ideas to a panel of judges. The winner will receive $70,000 worth of IT, marketing, legal and accounting services.

http://www.planet2010.co.nz/launchpad/

Spark 2010 Launch – Auckland – 18 March

The University of Auckland Business School Entrepreneurship Challenge kicks off with a launch event on 18th March 5.30pm. 

http://www.spark.auckland.ac.nz/


NZBio Conference – Auckland 22-24 March

The annual showcase for New Zealand’s life sciences sector. Attracting innovators, entrepreneurs and investors from across the agriculture, food, health and biofuel industries.

http://www.nzbio2010.co.nz/home

CloudCamp Wellington – 26th March

CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas.

http://www.cloudcamp.org/wellington

Want to add your tech/biz/startup event? Contact us @ Twitter or post a comment below.

Posted in Community, Entrepreneurship, ION, Innovation, Technology | 1 Comment »

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