Category Archives: Technology

Journalistic Credibility Explodes As Social Media Bites

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“Qantas Jet Explodes Over Indonesia” blared the headline on the New Zealand Herald website yesterday. Once again the media went into panic mode as it scrambled to keep pace with a flurry of reports that were popping up through social media sites. Indonesian sourced Twitter content describing an explosion and aircraft debris raining from the skies were interpreted incorrectly as an aircraft having exploded in the air. Does this sorry episode and the recent media debacle over The Hobbit suggest that traditional forms of media are more frequently substituting sensationalism in the place of research and accuracy, as they struggle desperately to compete with the immediacy of new forms of digital media? The last remaining vestiges of New Zealand journalistic credibility also exploded yesterday.

Traditional media seem ever willing to cater for the public’s demand for reality based entertainment and hunger for death and destruction. What really happened in the sky yesterday was that an uncontained explosion in one of four engines of a Qantas A380 shortly after take-off from Singapore led to the aircraft entering the holding pattern and dumping fuel overhead Batam in preparation for landing. Some engine debris was recovered on the ground but due to the qualities of the Airbus aircraft, there was no loss of structural integrity and the crew followed correct procedures, returning to land safely.  A properly researched headline should have read “Flight Crew Performs Textbook Emergency Landing – 450 Safe”.

Wellington media maven, blogger and Fairfax journalist Greer McDonald will be speaking at Social Media Club on Monday evening about how traditional media treat information received via social media channels. This is sure to be an interesting and lively discussion given recent events and the fact that Greer has a foot firmly in both camps.

Is Branding Part of the Value Proposition?

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I’ve recently finished reading a book called “How Brands Grow” by Prof. Byron Sharp. Although it is not specifically technology venture focused, I would highly recommend it for any marketer, especially those marketing web-based B2C services such as we do at iWantMyName. The author questions much of the accepted wisdom on marketing and turns a lot of traditional textbook strategies about marketing on their head.

In a dynamic market, you can compete on price, but this is akin to an arms race and damages everybody. You can also compete by innovating and making your product more feature rich, but this is expensive and takes time. A third approach is to have a brand strategy in place from the outset that puts you in a stronger position when competition arrives. But product developers sometimes overlook branding as part of the overall value proposition.

In his book, Prof. Sharp argues that the quickest way to build a market is to make your brand physically and mentally available to consumers as well as targeting the large pool of dissatisfied customers that change brands each year. He scoffs at differentiation, citing cases like Coke and Pepsi who have attempted to differentiate within the cold drinks category, but whose respective market shares hardly change year after year.

Coke and Pepsi are constantly fighting off cheaper brands and do so quite successfully because customers are prepared to pay a premium for a brand they feel connected to. That connection has been built up through generations of consistent positioning. Everybody recognises the Coke symbol, right? It’s irrelevant whether or not the product itself is substantially better than the cheaper ones. What matters is that customers mentally associate positive attributes with a brand such as trust, some kind of meaningful narrative plus “sticky” graphical images. Customers ascribe value to intangible features and this should not be overlooked.

This post is an extension of a discussion on a value based strategy to competing in new markets started by Libby Russell on the New Zealand Software Alliance LinkedIn page.

Innovation Investment For Tech Minnows Drys Up

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Last year the government signalled its intention to invest heavily in “primary sector innovation”. As an efficient producer of food with a huge and growing consumer market emerging on our back doorstep, it absolutely makes sense to invest in this area, but it should not be treated in isolation. It also sends a disturbing message that high carbon, environmentally damaging industries are the priority.

The official announcement of a $144M investment into the Primary Growth Partnership (PGP) springs from a promise made in 2009 to form a public-private partnership to invest into developing more innovative high value added products and services based upon our existing expertise in farming. But this funding was purloined from an almost identical programme that had already been set up just prior to the demise of the previous government. While the Nats rebranded the package, nothing happened for over a year. In the meantime the global economy tanked and the public’s attention was diverted away from the issue.

The recently announced and much lauded additional $189M in funding for high tech industries also sounds good at first glance, but is worthy of closer inspection. It’s spread over four years and is entirely targeted at larger firms. The problem here is that a lot of the most interesting ideas are being generated in smaller companies that are already being hit hard by the recession. Small companies don’t have a lobby group and tend to be way too busy innovating and simply staying afloat to complain anyway.

Starting-up and growing a tech company has always been a crucible of fire and only the best and brightest will succeed. That is why I’m sometimes a little bit ambivalent about publicly funded handouts. On the other hand, larger firms now have better access to government grants than smaller one, which seems a little unfair. New Zealand is way too reliant on commodity exports and certainly needs to add more value through innovation. But let’s not forget emerging software and high tech manufacturing companies that build and export high value products and services with almost no pollution or carbon attached.

There is a real disconnect between innovation at the coal face within small and enterprises and the resources being made available by government to stimulate these enterprises, some of which will grow to be bigger fish eventually. Under the new system, small companies will self assess their needs and receive training to improve “capability”. That is both laudable and necessary, but it doesn’t help get new products developed and to market faster.

Postscript: In response to my friends at TechNZ. My comments above refer to the new funding. There remain avenues for small firms to access co-funding for small projects from the existing funding pool.

The Hills Are Alive

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The hills of Wellington may not be alive with the sound of music as such, but they are home to some of New Zealand’s coolest emerging technology sector companies.

Providing a network forum for entrepreneurs to connect with investors, future employees and other innovators is part of what we do at Unlimited Potential. This week IN-Business magazine published its fantabulous SmartNZ technology supplement and were kind enough to include an article penned by yours truly. In the article I talk about the resurgence of tech entrepreneurship and how we can enjoy New Zealand’s lifestyle whilst scaling our businesses globally.

The publication leans heavily on the people and events happening in the technology scene around the Greater Wellington region and is a beacon of light for those of us working within smaller tech companies. Being an entrepreneur has its ups and downs and we all need a little dose of inspiration at times. Tim Collins and the team at IN-Business have done an outstanding job with SmartNZ and I would highly recommend grabbing a hard copy or checking out the digital version of the magazine.

The article I wrote for SmartNZ also mentions Startup Digest, a weekly listing of startup, innovation and technology events. If you would like to subscribe to the New Zealand digest or find out how to get your tech event or product launch listed, you can find this week’s edition here.

Mid Winter Mentors Offer X Factor

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At this time of year when it’s cold, grey and wet, it becomes all too easy to simply enter hibernation mode. But businesses don’t stop running just because the weather sucks and certainly nobody can afford to stop creating and implementing new ideas. Every so often we need to escape our local environs, go away and stimulate our brain cells by becoming totally absorbed in something completely different. That’s why I’m looking forward to my trip to X|Media|Lab Sydney later this week.

X|Media|Lab is a highly effective and affordable globally focussed event for businesses involved in the digital media innovation space. The event comprises a conference day plus a weekend workshop for selected project teams. There are also social events at which the organisers can facilitate introductions to potential partners, investors and international mentors. X|Media|Lab visited New Zealand in 2008 and 2009 and we’d love to see them back again. The events are organised at venues around the world, several times a year and attract a who’s who of speakers from the worlds of digital media, animation, games and mobile.

With ideegeo being essentially a business software developer, I wasn’t sure we would ever get the chance to attend the international mentoring workshops – but much to my delight, the opportunity has arisen. No, we haven’t started creating digital animated games or building social network sites, but we have begun conceptualising a product that will help such sites to monetise. So it was with much excitement that we found our project had been selected as one of a handful for mentoring from over 80 entries.

We’ve already been talking to some very smart people about the idea but there is more work to be done. Whether or not we can take the next step will largely hinge on securing some high level partnerships at a very early stage. Such relationships are difficult to secure without travelling outside of New Zealand. X|Media|Lab brings a bunch of influential movers and shakers to our front doorstep. It’s an opportunity we are relishing.

Research Week Brings Science Leaders Together

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A winter retreat for scientists interested in medical research and biotechnology is bringing some of the world’s finest science researchers together for a week long convocation.

Queenstown has for many years played host to a number of research meetings across a diverse range of topics from molecular biology to neuroscience. Now these meetings are being clustered into a knowledge fest being labelled as Queenstown Research Week. It’s an opportunity for local researchers to mingle with and learn from some of the world’s leading minds from within the medical and biotech arenas.

It is also an opportunity for investors to hear about opportunities within biotech and to promote science commercialisation in general. No doubt there will also be some quiet analysis during the coffee breaks on whether or not there is any substance to Craig Venter’s recent pronouncement that life had been created in a test-tube.

Irrespective of one’s position on that particular topic, one thing is certain. Medical and biotechnological science is advancing at a rapid rate and such fields create wonderful opportunities to improve human quality of life, address environmental problems and deliver economic gains – provided these technologies are viewed with a robust ethical overlay.

ION e-Letter Jan/Feb 2010

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GeniusNet is proud to host the ION e-Letter. ION is New Zealand’s original virtual community forum for innovators, entrepreneurs, mentors and investors. February and March are looking like hot months for tech, business and innovation events all over New Zealand.

ION is kindly supported by EGL, Revera and iWantMyName.

Collaboration with Start-Up Digest

We are thrilled to announce that our New Zealand biz/tech event listings will be shouted out globally from this month.  TEDxSV social media strategist and Silicon Valley based entrepreneur Chris McCann also runs the highly acclaimed The StartUp Digest and has now included New Zealand event listings within his service offering. It’s more important than ever for New Zealand tech companies to connect offshore and especially in the U.S. market, so if you have an upcoming event or are a technology start-up with a launch announcement – please contact ION about it so we can share.

Don’t forget to sign up for The StartUp Digest to find out about global biz/tech events if you are heading offshore to promote your business.

Webstock – Wellington – 15-19 February

Design, development, mobile, usability, content, community, open data, innovation & inspiration. 5 full-on days. 13 hands-on workshops. 24 kickass international speakers. 24 must-see presentations including Kevin Rose (Digg) and Eric Ries (Lean StartUps guy).

http://www.webstock.org.nz/

Eric Ries Workshop – Webstock – Wellington – 15th February

The Lean Startup: a disciplined approach to imagining, designing, and building new products. Through case studies, exercises, and discussions, Eric Ries will guide entrepreneurs of all stripes through the key areas that determine success for startups: product, engineering, QA, marketing, and business strategy.

http://www.webstock.org.nz/10/programme/workshops.php#ries

NZICT Meeting – Wellington – 16th February

Andy Lark is a director of technology venture capital firm No 8 Ventures and sits on the board of Xero. He also chairs the NZTE technology beachhead in the U.S. market. Andy will speak about a number of themes covering ICT, marketing and communications.

http://www.ict.org.nz/index.php/02022010_wellington-members-meeting/

SKANZ 2010 Conference – Auckland 16-18 February

Reviews recent developments with the Square Kilometre Array, a next generation radio telescope project aimed at probing the universe with a much greater degree of resolution than before. 

http://www.aut.ac.nz/study-at-aut/study-areas/computing–mathematical-sciences/skanz-2010-conference

Accelerate 2010 – Hawkes Bay – 17th February

Interactive one day session for management, founders and investors of high growth New Zealand technology companies. Features ex-pat Kiwi Andy Lark (senior exec at Dell). Good food, wine and music plus workshops covering strategy, marketing and funding. [Sold out – but may consider individual late applications]

http://www.0to60.com/
 

Escalator – Power Pitching – Various venues from 18th February

Interactive workshop where you will learn what investors are looking for in an investor pitch. The course helps you to refine your company “pitch”.

http://angelassociation.trainingplatform.co.nz/courses/1-power-pitching

Mentors Needed for E-Day – Wellington – Tuesday 23 February  

The Lion Foundation Young Enterprise Scheme (YES) needs some mentors for an E-Day. The E-Day will kick off this year’s YES programme in the Wellington region. About 60 student companies are taking part and they need 30 mentors. YES in Wellington is managed by the Wellington Regional Chamber of Commerce.

1.30- 2.45pm. Venue: Lecture Theatre 1, Ground Floor, Rutherford House, Pipitea Campus, Victoria University.

Distiller Event – Dunedin – Thursday 25 February

Technology start-up incubator Distiller is holding a meetup with guest presenters at South Bar, Frederick Street, Dunedin.

http://thedistiller.org/

Activate Networking Event – Wellington – Thursday 25 February

Want to activate your business or idea? Activate’s mission is to find Wellington’s most talented entrepreneurs and give them the skills, know-how and networks to get their dreams off the ground and their businesses humming. Mingle with Wellington’s best and brightest entrepreneurs and hear from some amazing businesses already on the journey.

Venue: Smith the Grocer, Old Bank Arcade  RSVP: By Monday 22 February to: activate [at} growwellington (dot) co [dot) nz

2010 Shanghai Expo Workshop – Wellington – 26 February

The Wellington City Council invites interested parties to attend a workshop on the 2010 Shanghai Expo. The workshop is a chance to learn more about Wellington City Council’s ideas on sending a delegation to the Shanghai Expo – and the potential opportunities for your business. RSVP by 19th Feb.

More details here >>

Damsel’s Den – Wellington – 9th March

Unlimited Potential  and Angel HQ matchmake angel investors with technology geeks and cool startup founders. Special guest Bill Payne, engineer, entrepreneur and technology investor.

http://up.org.nz/damsels-den-201/

Planet 2010 Conference Launchpad – Auckland 12-13 March Telecommunications industry event offering 10 start-up companies the chance to pitch their business ideas to a panel of judges. The winner will receive $70,000 worth of IT, marketing, legal and accounting services.

http://www.planet2010.co.nz/launchpad/

Spark 2010 Launch – Auckland – 18 March

The University of Auckland Business School Entrepreneurship Challenge kicks off with a launch event on 18th March 5.30pm. 

http://www.spark.auckland.ac.nz/


NZBio Conference – Auckland 22-24 March

The annual showcase for New Zealand’s life sciences sector. Attracting innovators, entrepreneurs and investors from across the agriculture, food, health and biofuel industries.

http://www.nzbio2010.co.nz/home

CloudCamp Wellington – 26th March

CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas.

http://www.cloudcamp.org/wellington

Want to add your tech/biz/startup event? Contact us @ Twitter or post a comment below.

Kiwi iWantMyName Continues Product Evolution

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ideegeo’s successful launch of iWantMyName as a global domain registrar site and the opening of sites for Germany and the Netherlands last year were exciting milestones in the evolution of iWantMyName into a highly scalable industry-wide platform solution and in the development of our company.

Although our focus was global from day one, we felt it was now time to turn our attention to home. We had many requests from our friends to establish in the New Zealand market, because of our unique service offering, friendly user interface and great customer support. Finally we just had to say yes and so we now have a dedicated Kiwi site offering fixed prices in New Zealand dollars.

The Kiwi iWantMyName has by far New Zealand’s widest range of domain extensions, many of which are unavailable from other local domain registrars. Examples of exclusive domains include the recently launched .TEL and .ME suffixes plus interesting country code top-level domains from all over the world such as .LI (Liechtenstein), .IO (British Indian Ocean Territory) and .FM (Federal States of Micronesia).

Customers from the existing site can use the same login details to access their accounts across the iWantMyName platform suite. We also offer the same free services on our Kiwi version so that you can hook up your own domain to customise a wide range of great web applications such as GMail, Blogger and Zoho. In the very near future we also plan to add some cool new Kiwi-made services that we really want to support.

We think it is appropriate that the launch of a new product should be celebrated with some special offers. So until the end of February we are offering new .COM, .NET, .ORG and .NAME domains for only $19.90 NZD plus .INFO for $9.90 NZD. We are also able to offer a FREE one year extension if you transfer your existing domains across to iWantMyName NZ. Transfers can be handled from your personal dashboard once you join up. Please note that all domain prices quoted on the Kiwi site are GST exclusive and that we provide full GST invoicing to all our valued customers.

Plug ‘n Play in the USA

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The state government of Victoria in Australia has recently taken up space at Californian tech incubator the Plug and Play Tech Center. The Australian contingent brings the number of nations represented to a dozen or so. New Zealand is not amongst them.

Plug and Play operate a private full service technology incubator at a handful of physical locations on the West Coast. The incubator is deeply embedded in the Silicon Valley entrepreneur ecosystem with linkages to local universities, major corporations, angel investor groups and leading venture capital firms. In less than four years, companies involved with Plug and Play have raised an astounding total of $450 million in capital.

For technology firms that are serious about scaling up, engaging meaningfully in the North American market is a necessity and there is simply no better way to do this than being in the company of peers and mentors. To help firms connect offshore, New Zealand Trade & Enterprise runs an excellent global programme called Beachheads. The North American advisory board is headed by the very able and well connected Bridget Liddell and is a virtual offering rather than a physical incubator. But selection criteria are tight and they won’t look at any company doing less than $5 million revenue per annum.

So where does this leave early stage firms? Going it alone is simply not an option. The U.S. is a huge and complex market with many distinct sub-regions. Without proper advice, attacking the West Coast alone could burn up many years and a wad of capital. But testing the water with the assistance of a locally networked incubator is an affordable commonsense approach for smaller firms. Unfortunately, unlike our friends in Victoria, I don’t expect to see our government making this option available anytime soon. So it will be up to individuals to take the initiative.

Technology firms with global growth ambitions must be looking to engage within Asia-Pacific over the next few years.  Apart from the sheer size of this consumer audience, at least half of global capital market activity springs from the region. New Zealand also occupies a privileged position with its free trade status with China and likely eventual agreement with the U.S. We must find effective ways to plug New Zealand technology firms (of all sizes) into this space now.

A Big Week for Edgy ICT

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TuxAfter a lazy summer break the technology event scene bursts into life next week as hundreds of Linux and Open Source exponents and some eminent speakers rock into Wellington for LCA 2010 the Australasian Linux Conference.

The fact that Wellington scored the big gig is very much a testament to the depth and breadth of the local technology community, the emerging potential for the government sector as an open source user and the fact that a number of key companies (including ideegeo) are keen supporters of the open source movement. Consequently you will see the iWantMyName logo (and our QR code stickers) around the halls during the conference, as we are timing the launch of our New Zealand domain registrar site and global affiliate program to capitalise on buzz around the event which runs from 18th to 23rd January.

Running in conjunction with the main conference are a number of “MiniConfs“. Our CTO at ideegeo Lenz Gschwendtner will be involved, speaking at the Multicore and Parallel Computing session on Tuesday 19th January. The programme aims to address the many challenges and opportunities posed by parallel computing especially in regards to open source. Also speaking at this event will be Intel Software Products evangelist James Reinders who as an engineer has been involved with processor development.

Reinders is also an author with notable publications and articles on parallel computing to his credit. For those who cannot make the Wellington Miniconf, there will also be an Auckland event at the Massey University campus on Monday afternoon 18th January. Reinders will be speaking on “Threading Building Blocks” and why Intel settled on an open sourcing model to accelerate its parallel computing initiative.

On a slightly different note, Summer of Code are hosting another tech talk session at lunchtime on Monday 18th January. Aimed at current or aspiring I.T. entrepreneurs, a highly esteemed panel of business experts will talk about their experiences starting-up, investing-in and growing technology businesses. Not to be missed. Registration essential, entry by donation. See you there!