ION e-Letter Jan/Feb 2009

Posted on by
4

GeniusNet is proud to host the ION e-Letter. ION is New Zealand’s leading virtual community for innovators, entrepreneurs, mentors and investors.

 EGLRevera

Making Sense of Social Media

We think 2009 will be the year of communities, so businesses need good advice when it comes to devising social media strategy. Navigating corporate blogs, twittering and online community development are rapidly becoming core activities for marketers in both small and larger businesses. But there seems to be an explosion of “social media consultants” bursting onto the scene. Who can you trust? ION member Simon Young offers advice through his company iJump and has loads of free resources available on the iJump TV site. Well worth a look.

BizChat Offers Sound Advice to SMEs

Speaking of community sites – serial entrepreneur and technology columnist/blogger Ben Kepes has launched a free online community that provides advice and knowledge sharing for New Zealand’s small and medium enterprises. Got a question about GST? Need help with your export documentation? Struggling with a curly HR problem? Chances are you can get an answer to your question on the BizChat forum from resident experts or from other forum users.

Your Shiny New Online Business

Do you have a brilliant idea for a new online business in 2009 but not sure how to get started? Get in touch with GeniusNet and we will help you formulate your idea. We’ve got access to skilled web developers, social media experts, data hosting suppliers and project management people. And if we can’t help, we will probably know someone in our network who can.

Kiwi Tech Appraises Video Evangelism

Last year’s W2W event saw local tech firms promoting themselves at a live demo session and through videos exported onto YouTube. With talks from both entrepreneurs and technology researchers, the half day event attracted media and investor interest. Organisers hope to repeat W2W again in November this year and are looking for cutting edge tech firms to audition and project partners/supporters. Presenters must be able to clearly articulate a value proposition that entails a globally scalable, NZ owned and built technology opportunity.

iPhone innovation impresses

An iPhone application that allows users to search for and register domains on the go has had thousands of downloads from Apple’s App Store. Wellington based web technology developer ideegeo Group Limited launched the iPhone app to promote its new domain registrar site iWantMyName. The iPhone tool not only differentiates the registrar in a competitive marketplace, but also demonstrates Kiwi expertise in translating e-commerce applications into a mobile setting. The company is also launching an Erlang user group because of its success in rolling out very high volume, low latency e-commerce solutions using this emerging programming language.

Real Life Networks Important Too

Virtual communities are spreading like wildfire and we are proud to say that ION was one of the earliest in NZ. But it’s important to get out from behind your PC or laptop sometimes and go meet real people. That’s how you build trust. Wellington ICT network Unlimited Potential has loads of networking events planned for 2009. If you want to promote your tech venture or a networking event through ION, please log in and post on the ION forum or let us know by reply with a comment below. Happy to help.

www.ion.net.nz

Bloggers PredICT Event ’09

Posted on by
8

Unlimited Potential is kicking off the New Year in fine style with its annual Bloggers Predict event. Bookmark Tues 27th January and start contributing your own predictions by adding some comments below.

Our picks for this year:

1. 2009 will be the year of the community exemplified by the growth of enterprise use of Web 2.0. The most successful cloud applications, blog sites and gaming venues will be those that cultivate an active community of interest around their services. “The network creates the value”. The same applies to real life communities such as UP!

2. Twitter will blossom as an important mainstream social media application provided it addresses capacity constraints, manages spam and adopts a business model that does not disenfranchise users. Likely to receive an attractive takeover offer, but may choose not to sell initially.

3. The first generation of (real) semantic web applications will emerge in 2009 in response to user needs to organise ever increasing amounts of web based content. Applying semantic search to real business problems will be the focus for developers and investors.

4. Plunging commodity prices and declining consumption will hurt investment in recycling and other clean technologies and will shift the media debate away from green issues. Creation of web-based problem solving technologies around water conservation and energy management will leap to the fore however.

5. Gesture driven multi-touch interfaces such as Fingertapps (that we featured at W2W) will be adopted increasingly in a variety of electronic consumer goods and services.

6. Our domain registrar site iWantMyName will experience huge growth on the basis of its easy functionality and through the deployment of innovative value added services during 2009.

So…post your own predictions below, register for the event and see you there on Tues 27th Jan.

Boardroom Boo-boos Beggar Belief

Posted on by
Reply

Questions being raised over the standards of corporate governance in Australia are a timely warning to boards and CEOs on this side of the Tasman.

The shock departure of ex-All Black and Kiwi Rhodes Scholar David Kirk from Fairfax demonstrated how far the rumblings of discontent in Australia about executive and boardroom performance have spread. With commodity prices on the wane and a global recession lapping at Australia’s shores, corporate decision-making has come under more intense scrutiny. Until now shareholders have enjoyed booming profits and were happy to go along with board decisions on strategy and governance. Only now are they being awakened from their stupor.

David Kirk may simply be a scapegoat for an industry struggling to come to terms with the proliferation of web based media services that have nibbled away at a previously dominant market position. But there are probably more fireworks to come. Outspoken Telstra CEO Sol Trujillo might have a blowtorch turned on him after his antics in Canberra estranged the new government and resulted in Telstra being excluded recently from bidding in Australia’s broadband network lolly scramble. Colourful Qantas board member and recently retired CEO Geoff Dixon might also be in the gun having presided over an alleged collusion scam with other airlines, the costs of which have yet to appear on the books.

Episodes like these raise serious questions about accountability and shoot dead the concept of sacred cows when it comes to board appointed management. In New Zealand we only need to look as far as our largest exporter. Fonterra chair Henry van der Heyden in a recent radio interview calmly discusses shareholder value offsets and the non-impact of San Lu on the company’s overall global strategy. No mention of the enormous human cost due to poor management practices inherent within China’s milk supply chain. For $4 million per annum in salary, you’d think their CEO would have taken a more active interest in how quality control and risk would be handled in their China venture.

Opening Fonterra’s share register to the public would be one step towards greater accountability and it would allow the wider public to participate directly in one of our few truly global entities. Fonterra’s farmer shareholders seem unlikely to sanction for change however, even though their conflict of interest as both suppliers and beneficiaries smells rather like a fresh cowpat. In that kind of perverse culture, it is unsurprising that the company has been all but silent on the fallout in China.

Boozy Sportsmen – “It’s Not OK”

Posted on by
8

In the last week or so at least three prominent New Zealand sportsmen have hit the headlines with their out of control drunken antics. So why do our sports administrators continue to tolerate boorish behaviour, wife beating and ongoing alcohol abuse amongst their players?

Perhaps part of the answer to this question is that most of those administrators have emerged from the same ranks as the players and have themselves witnessed or been involved in the odd indiscretion in the past. Punishments handed out to players for drunken escapades seem to be light and sports managers frequently appear to be apologists on the basis that these incidents are just “young men letting off a bit of steam”. Judges are complicit in that they hand out meaningless sentences such as “diversion” whereas ordinary mortals would be dealt with more sternly.

The embedded booze culture and bad behaviour of our sportsmen (and their sports presenter cronies) is a blight on our society which continues to be swept under the carpet because of their hero status. But it is their status that makes it all the worse. Sports players are role models for others. Players who pull on a jersey with a silver fern and accept lucrative contracts carry their nation’s pride upon their shoulders and are public property 24/7, whether they like it or not. Publicly tolerating anti-social behaviour sends a strong message to society that the implications of drunkeness and violence are minimal for the perpetrators.

It seems bizarre that after a continual stream of embarrassing incidents over many years, only now is the Rugby Union considering behaviour clauses in player contracts. Clearly, sports administrators do not take this problem seriously. Perhaps they should accept some advice from the television media. Wayward TV personalities get dropped like hot potatoes after Court appearances because the industry understands that perception is everything and damaged reputations cost ratings points. Broadcasters also receive large sums of advertising money from politically correct government agencies determined to stamp out domestic violence by waging a guilt campaign on ordinary citizens. Perhaps those agencies are focussing in the wrong place.

Should You Start a Web Business in 2009?

Posted on by
2

With financial markets crashing and consumers keeping their wallets firmly shut, this year seems like the worst time ever to be starting a new venture. But whilst traditional businesses are grappling with the shortage of capital and a dearth of customers, online businesses with low establishment costs are successfully aggregating huge global audiences.

But even web based businesses need some fundamental attributes in place. A good supply chain, stable technology, a clever marketing plan and a sound business strategy. Most of all, you need to be solving a problem that really exists. All of these fundamentals can be achieved with very little capital investment, especially if you have a capable team who are prepared to contribute some time to the project in return for a stake. The days of inflated company valuations and leveraged buy-outs are over, replaced by a flight to quality. Door knocking around VC’s with your powerpoint show and business plan is a poor investment of your valuable time in this market. Look to your customers as the primary source of capital.

By adopting open source technologies and hosted services and by building communities of interest around the business, startups can bootstrap themselves to a point where they can prove that their business model works – and that’s a far more attractive proposition to a future investor. The size of the business is irrelevant to begin with. Small is beautiful in 2009 and the winning measures of success will be net revenue per employee plus the intangible gains from building social capital around your idea. Innovative web businesses will continue to find niches to occupy even as the masonry is cracking and falling off bigger, incumbent players in their death throes.

If you have a great idea for a web based venture in 2009 and would like some feedback on how to get started, drop me a line or post a reply below. Happy New Year.

2008 Round-Up and Festive Cheer

Posted on by
Reply

I’m pleased to report that (in stark contrast to 2007) this year was filled with achievements and a reaffirmed sense that our ideas on knowledge sharing and community building have even more relevance than ever before. This year also saw some big changes on the political landscape and darkening clouds of recession wrought by the purveyors of greed who suddenly found the debt taps had been turned off.

On a more positive note, with the mainstream embracing cloud computing and social media, there was mounting evidence of a paradigmatic shift towards conceptualising the Internet as an all encompassing virtual operating system. The hope is that creative digital enterprises that generate real value will survive beyond the nuclear winter.

Teaming up with some talented guys to form domain industry technology services provider ideegeo was certainly the highlight of the year and the fulfilment of a personal ambition of mine. The new company is an umbrella for a number of interesting spinoff projects, the first of which is iWantMyName our global domain registrar site. Strategising how we use this venture to leverage the aforementioned paradigm shift will occupy much of my time in 2009.

I was also invited to join the Unlimited Potential committee and was consequently able to put my organisational skills to good use helping another talented team to bring several key projects to fruition. UP is Wellington’s leading provider of live networking events to the technology community. I obtained a huge amount of satisfaction from project managing our wonderfully successful final event for the year – Wellington to the World and establishing a template for future advances.

But despite being rich with all this enthusiastic talent, New Zealand continues to suffer from being somewhat removed from the global epicentres of technology investment. Sometimes we are so busy even that we forget to chat to our neighbours and colleagues across the fence. We hope UP events in 2009 will continue to build a sense of community in the technology sector and catalyse new connections and creativity. We hope too that the change in government will result in the development of a truly inspirational national blueprint for innovation that retains incentives for research and development.

Most importantly, 2008 has been a year for many new friendships as a result of participating in the business and being actively engaged in community events and even social media channels like Twitter. Best wishes to all readers and their families. Keep safe and be well over the festive season.

In Good Company

Posted on by
5

Three online ventures launched last week proving once again that Wellyweb is a happening place when it comes to web-based creativity. And since our foreign owned traditional media channels give scant coverage to local start-ups, here’s a quick run down of who’s doing what.

Door knocking and standing on street corners is so last century when it comes to fund raising. Givealittle is a community site that matches donors with worthy causes, not to mention saving you from sore feet and being chased by rabid dogs. If you are a social entrepreneur in particular, this site offers a virtual base of operations for building a loyal band of supporters. And if you have a desire to contribute, Givealittle offers a host of projects to choose from and protects your anonymity. Now with both Christmas and an economic squeeze looming, some companies are even using the site to provide their staff with a unique donor opportunity instead of organising gifts this year. Givealittle has solid backing and the potential to scale up globally, so it will be interesting to see how it develops in the future.

Hirewall is a recruitment management tool that helps employers control the candidate selection process. The beauty of Hirewall is that it delivers value irrespective of whether the employer is working with a recruitment firm or recruiting talent directly. So one of the keys to success for Hirewall will no doubt involve developing strong relationships and building trust within the recruitment industry. Hirewall is the brainchild of Tim de Jardine who is in the vanguard of the next wave of “quiet achievers” who like to think outside the proverbial polygon.

Another member of this new wave is Wellington old boy, technology commentator and cloud watcher Ben Kepes who has pulled together a number of interesting deals this year including securing sponsorship for the new Bizchat site. Ben has a passion for supporting and growing the small and medium sized businesses (SMEs) that are the foundation of our economy. He also has a strong understanding of where business fits in a social context. That makes him a great champion for Bizchat which is a peer-to-peer forum for SME operators. Bizchat has some strong Wellington ties in terms of sponsorship and subject matter expertise too.

Last but not least, ideegeo launched iWantMyName a domain registrar site with New Zealand’s largest selection of domain extensions by far and some interesting value added services to be announced in 2009. I’m proud to say we began earning export dollars from day one. Our iPhone application has also proven to be a hit with several hundred downloads in the first few days. So iPhone users can now search and register domains on the go. The road ahead may be challenging one for us all beset with competitor goblins and recessionary cave trolls, but at least we are setting off amidst good company.

Merry Twitt-Mass

Posted on by
2

I’ve been resisting this for some time, but finally succumbed and opened an account at Twitter. And since Twitter now appear to have identified how they will make money, it’s clear that the increasingly popular micro-blogging service is here to stay.

Described alternately as “narcissistic and self indulgent” or (predictably) “the next killer app”, Twitter is like most things in life, there are pros and cons. If used judiciously it can be beneficial. It delivers me links to useful news and articles and it opens up another channel for me to share ideas. According to this explanatory webcast by O’Reilly Media, it’s also a “mood meter” for whatever is going in your sphere of interest. On the other hand, I don’t have any control over what I receive, once I subscribe to another user. So there are the vexing questions of truth and relevance. Do I really need all that additional information about somebody elses lifestream and how much of it is real anyway?!

But the really interesting part about Twitter is that it has the power to aggregate a huge global community. At present Twitterdom is largely confined to geeks, technophiles and early adopters. But that’s exactly what you’d expect at this point in its evolution. I think that will change. What will make the difference is when other communities realise that Twitter can work for them too. For example, there are lots of third world countries where Internet access is poor but mobile phone access is ubiquitous. So what better way to keep in touch with friends and family, when back-packing, than by micro-blogging via your mobile. Maybe even criminal dictators like Mugabe will be unseated by Twitter campaigns in the future?

But what really sold me on joining up was two things. Firstly a friend introduced me to TwitterEarth where you can spot tweets from all over the globe. OK so it’s a wee bit gimmicky, but it demonstrates how interesting new opportunities will spring up from the paradigm shift towards micro-blogging. Secondly I read a great article about how to use Twitter as a marketing tool. Suddenly I could see some value in it for me. It also occurred to me that Twitter is a great case study for the kind of mental transition our business will need to think about engendering as we push our own technology projects out into the global marketplace, such as our recently released site iWantMyName.

Looking forward to some “tasty Tweets” from you all over the Festive Season. And by the way, I promise not to squawk more than once or twice a day.

http://twitter.com/GeniusNet

iWantMyName Alive and Kicking

Posted on by
2

I’m grinning from ear to ear right now. We flipped the switch on ideegeo’s first online venture today. Not only that, we satisfied our first online customer and began earning export dollars for New Zealand. It’s a good feeling after many long hours of hard work.

iWantMyName is an international domain registrar site offering a wide range of domains for sale to the public. It’s a highly competitive industry to enter, hence we are differentiating ourselves from day one. Helpful functionality and friendly usability are hard to find amongst existing registrars, so we’ve gone the extra mile to make the site as clean, sharp and easy to navigate as possible.

We will also be progressively adding functionality that assists users to “personalise their experience of the Web”. So for example if you want to hang all your cloud hosted email, documents, work spaces and social networks under your own domain, we think you should be able to do exactly that without any fuss. Now iWantMyName can help you make that transition. With all the buzz around hosted solutions and portable universal IDs lately, we think this is where the digital world is headed already.

Check out the site and please do feel free to give us feedback.

A Shaping Strategy for Technology Innovation

Posted on by
Reply

Instead of retrenching, businesses are now being encouraged to use “shaping strategies” to navigate their way forward through uncertainty, so why couldn’t we apply this approach in the broader economy?

I’ve discussed at length the need for a unified national strategic blueprint for research, science and technology innovation. In difficult economic times this is more important than ever, because a ship without a rudder goes around and around in ever decreasing circles. But during an economic downturn is the perfect time to build capability in preparation for the next up cycle. This applies as much to a national economy as it does to  a small business. So we need to look at how we formulate innovation strategy both within our technology ventures and as a nation.

Shaping strategies eschew Darwinian styled adaptation to rapidly changing environments in favour of a vision that inverts the traditional risk/reward pyramid. Shaping strategists argue that by defining the market and offering a compelling case for investment, companies can leverage extraordinary returns.  For example in the confusing world of carbon trading and taxation of emissions, traditional polluters such as energy providers are now investing in disruptive clean technologies as a new source of revenue. The entrepreneurs who saw the change coming and established solar and wind energy technology ventures five to ten years ago are now reaping the rewards.

Shaping strategies are exemplified by involving large and diverse ecosystems of participants but within which profitable niches are established. So in the same way that Apple and Microsoft defined desktop computing, Google is now embarked upon a strategy to reshape how consumers perceive enterprise software. And although not every business has the resources to shape the market, there is lots of space to occupy the various niches that emerge within the new paradigm. For example at ideegeo we are carving out a space through which we can utilise our expertise in domain related technologies to support the transformation from proprietary software to hosted services.

So could we use this model to address strategic deficiencies in our own economy? I say yes, but it calls for a grand vision that previous governments never quite delivered on. A national shaping strategy that includes addressing infrastructure shortcomings whilst simultaneously raising research, science and technology output would create many new niches for businesses and individuals to occupy. Unfortunately politicians and civil servant bureaucrats are somewhat risk averse and therein lies the problem.